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Leica Geo Systems

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Ram T

on 25 January 2015

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Transcript of Leica Geo Systems

Leica Geo Systems
Leica Geo Systems
Actions / Strategies / Competencies / Goals
Develop own software solution
Build up software competences
Do more effective R&D
increase overall market share
increasing market share in emerging markets
sustain high price level of products
Distinctive Aspects
good reputation for quality
strong customer loyalties
development of highly skilled workforce
attitude for excellence and precision
our ability to develop extensive optical and mechanical engineering
ability to apply extensive knowledge for application engineering (geomatics)
strong brand name LEICA
history of almost 200 years
investing into product & solution and training of sales staff
Review KPI on quarterly basis
working on pricing strategy for emerging markets
Key Action
increasing presence in social media
establish cooperation with universities for talent acquisition
to create more products for retail consumer market
offer TOTAL solutions including hardware and software
create customized solutions
change the sales focus from hardware to complete solution
establish new sales and distribution channels
shorten time to market for new products
creating higher brand awareness
Full transcript