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idea seed

trying out a new tool

Abraham Zachariah

on 20 April 2010

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Transcript of idea seed

define the seed design the seed distribute the seed outline idea
that relates
to the brand tell a story
where characters
or parts of the story
can be changed make the story available
across all social
and sharing platforms plant the seed idea seed people enjoy the story
start making their versions pick the fruits select the most voted
reward with brand
experience branch out deviate from
the story
staying within
brand values
Full transcript