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Transcript of PROPAGANDA
Propaganda is designed to persuade.
Its purpose is to influence your opinions, emotions, attitudes, or behavior.
It seeks to “guide your choice.” Who uses propaganda?
You and I TYPES OF PROPAGANDA
Testimonial or endorsement
Transfer or association
Shock and Fear tactics
Air and rebut
Everybody is doing this.
If you want to fit in, you need to “jump on the bandwagon” and do it too.
The implication is that you must JOIN in to FIT in. coca-cola : Bandwagon
If the whole world uses a VISA card, you must need one too. NAME CALLING
A negative word or feeling is attached to an idea, product, or person.
If that word or feeling goes along with that person or idea, the implication is that we shouldn’t be interested in it.
EXAMPLE: Do we want a mayor who will leave us in debt? Testimonal/Endorsement
A famous person endorses an idea, a product, a candidate.If someone famous uses this product, believes this idea, or supports this candidate, so should we.For example:If we drink milk we will all be as famous as Milly the model. Plain Folks Appeal
This idea, product, or person is associated with normal, everyday people and activities.For Example: We want a Jim Smith, a mayor who supports the regular American worker. Transfer/Association
Symbols, quotes, or images of famous people are used to convey a message.
Transfer propaganda is a technique that is commonly used to advertise a campaign for issue, product, etc.
It presents a positive image or idea and attaches the positive feelings to another idea. Intertextual Reference
An Intertextual Reference uses another reference that agrees with your views or opinions.Example: nine out of ten teachers agree with me: you must work hard to achieve success REPETITION
REPEATS THE INFORMATION SO YOU CAN REMEMBER ITExample: WHO? MIKE JONES WHO? MIKE JONES Shock tactics/Fear
Our fears are displayed.Ideas, candidates, or products are shown to put our fears to rest. Air and Rebut
Restating an opposing viewpoint and then showing why it's wrong.At progressive, we show the other company's policy, then ours. We want to be sure you get the best idea. Stereotyping
Uses unfair images or statements of a group in order to make a pointExamples: 1. Joe robbins is one of those spoiled rich kids from knob hill, so you know he must get everything he wants. 2. all boys will love the playstation. Buy one for your son today! Tabloid Thinking
Makes you think something is simple because it keeps people from looking at the complicated details We don't have lockers because the teachers are mean! They have plenty of places to keep their books. What about ours?
there's one reason we don't have more than more streetlights in our neighborhood-laziness. City officials have everything they need. They just need to stop being lazy and get it done!