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Western Bearing & Auto Parts

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Manitoba/Ontario Prezi

on 13 January 2016

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Transcript of Western Bearing & Auto Parts

Welcome!
It's what you do
when you can't see someone.
We are
not
trying to
create a market for your product.
We are trying to exploit a market
that already exists and direct
customers to
your place of business.
Be known before you're needed
Be known when you're needed
Energy =
+ Frequency
+ Consistency
+ Creativity
+ Frequency
"Dominate" a station..
and Motivate Consumers
Run schedules to ensure that the majority of listeners hear your commercial a minimum three times a week.
+ Consistency
ALWAYS BE ON CUSTOMERS' MINDS
People shop all the time.

People often take their time buying.

Ensure when someone needs your product or service, they think Western Bearing & Auto Parts!
+ Creativity
BE MEMORABLE
Imagine every ad is a salesperson working for you.

Appeal to everyone - sell Features (practical) & Benefits (emotional) equally.
Why Radio & Online?
It's Effective & Personal
Your potential customers spend more time with radio and online than any other type of local media

92% of adults listen to radio an average of 20+ hours per week

CFRY, Country 93, Mix 96 & PortageOnline.com have a personal and local connection with our audience
Radio & Online are on:
In the car, at home and at work
Streaming online and on your mobile phone
It’s in stores, restaurants and at the dentists office

Radio & Online are always accessible
Wherever You Are...
Radio & Online are There With You!
It's Mobile!
It's Sound
Radio is sound - intrusive, irresistible sound - It makes electronic media the long distance runner of advertising.

Broadcast wins the hearts of customers before they're in the market for your product.

Sound is memorable. Consider music and all those songs you know the lyrics to without ever intentionally learning them
Radio Marketing Plan
30-second Commercials
1 of 4
2 of 2
&
A Sound Partnership
How to Advertise
$29,000
per farm, per year
$10,021,150
Total spent in the R.M.

On Repairs/Maintenance
to Equipment
345
Total Number of Farms in the R.M. of Portage la Prairie:
Market Research

Adult Population of Portage la Prairie and RM is 19,521

Vehicles (estimated) in Portage la Prairie and RM is 12,085

Combined average of Portage la Prairie and RM that drive vehicles = 85% or 10,272
3 of 4
4 of 4
Portage Online Monthly Stats:

Average over 1.5 MILLION page views
47% of Traffic is to the Home Page
Over 70,000 UNIQUE IP Addresses
Over 90% return DAILY

CFRY 920AM Plan
7:30 AM Local News Feature
312 - 30 second commercials

Tank & Trailer Promotion
60 - 30 second commercials, 3 hour Live Action Broadcast

Farmer's Appreciation Lunch
30 - 30 second commercials

Grain Rush
40 - 30 second commercials

General Store Feature
255 - 30 second commercials
255 intro ID liners
255 commercial splits
255 extro lD liners
510 - 30 second promotions
Country 93.1FM Plan
Weather Package
35 - 10 second liners

Special 50th Anniversary Promotion
on CFRY & Country 93!
60 name mentions
40 announcer name mentions in live jock talk
10 contest plays
Blog post and Facebook reminders
Grand Finale video and blog post
Recommendation:

Home Page Big Box #2 (Max 8 Rotations) - $500/month

*Can link to website or Flyer*

Full transcript