Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Western Bearing & Auto Parts

No description

Manitoba/Ontario Prezi

on 13 January 2016

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Western Bearing & Auto Parts

It's what you do
when you can't see someone.
We are
trying to
create a market for your product.
We are trying to exploit a market
that already exists and direct
customers to
your place of business.
Be known before you're needed
Be known when you're needed
Energy =
+ Frequency
+ Consistency
+ Creativity
+ Frequency
"Dominate" a station..
and Motivate Consumers
Run schedules to ensure that the majority of listeners hear your commercial a minimum three times a week.
+ Consistency
People shop all the time.

People often take their time buying.

Ensure when someone needs your product or service, they think Western Bearing & Auto Parts!
+ Creativity
Imagine every ad is a salesperson working for you.

Appeal to everyone - sell Features (practical) & Benefits (emotional) equally.
Why Radio & Online?
It's Effective & Personal
Your potential customers spend more time with radio and online than any other type of local media

92% of adults listen to radio an average of 20+ hours per week

CFRY, Country 93, Mix 96 & PortageOnline.com have a personal and local connection with our audience
Radio & Online are on:
In the car, at home and at work
Streaming online and on your mobile phone
It’s in stores, restaurants and at the dentists office

Radio & Online are always accessible
Wherever You Are...
Radio & Online are There With You!
It's Mobile!
It's Sound
Radio is sound - intrusive, irresistible sound - It makes electronic media the long distance runner of advertising.

Broadcast wins the hearts of customers before they're in the market for your product.

Sound is memorable. Consider music and all those songs you know the lyrics to without ever intentionally learning them
Radio Marketing Plan
30-second Commercials
1 of 4
2 of 2
A Sound Partnership
How to Advertise
per farm, per year
Total spent in the R.M.

On Repairs/Maintenance
to Equipment
Total Number of Farms in the R.M. of Portage la Prairie:
Market Research

Adult Population of Portage la Prairie and RM is 19,521

Vehicles (estimated) in Portage la Prairie and RM is 12,085

Combined average of Portage la Prairie and RM that drive vehicles = 85% or 10,272
3 of 4
4 of 4
Portage Online Monthly Stats:

Average over 1.5 MILLION page views
47% of Traffic is to the Home Page
Over 70,000 UNIQUE IP Addresses
Over 90% return DAILY

CFRY 920AM Plan
7:30 AM Local News Feature
312 - 30 second commercials

Tank & Trailer Promotion
60 - 30 second commercials, 3 hour Live Action Broadcast

Farmer's Appreciation Lunch
30 - 30 second commercials

Grain Rush
40 - 30 second commercials

General Store Feature
255 - 30 second commercials
255 intro ID liners
255 commercial splits
255 extro lD liners
510 - 30 second promotions
Country 93.1FM Plan
Weather Package
35 - 10 second liners

Special 50th Anniversary Promotion
on CFRY & Country 93!
60 name mentions
40 announcer name mentions in live jock talk
10 contest plays
Blog post and Facebook reminders
Grand Finale video and blog post

Home Page Big Box #2 (Max 8 Rotations) - $500/month

*Can link to website or Flyer*

Full transcript