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Transcript of Case Analysis
In view of the SWOT Analysis, the following are the courses of actions to address the problem statement and key objectives:
a. Reputation of the Company as the leading social networking site.
b. Engage in Strategic Segmentation.
c. Expansion to Chinese market.
VII. Action Plan
In action, we have decided to utilize the technique of Strategic Segmentation in order for the company to be equipped with a competitive advantage in the Market.
Cravens, David W. and Piercy, Nigel F. Strategic Marketing. 9th ed. New York: McGraw-Hill Irwin, c2009.
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Brain quote. Mark Zuckerberg quotes. Web. 19 Jan 2014.
Mashable. Facebook the complete biography. 25 Aug 2006. Web. 19 Jan 2014.
“Think about what people are doing on Facebook today.
They’re keeping up with their friends and family,
but they’re also building an image and identity for themselves,
which in a sense is their brand.
They’re connecting with the audience that they want to connect to.
It’s almost a disadvantage if you’re not on it now.”
– Mark Zuckerberg
Eduardo Saverin: You know what, settle an argument for us. I’d say it’s time to start making money from theFacebook but Mark Zuckerberg doesn’t want advertising. Who’s right?
Sean Parker: Neither of you, yet. theFacebook is cool. That’s what it’s got going for it.
Mark Zuckerberg: Exactly
Sean Parker: It’s like you’re throwing the greatest party on campus and someone saying it’s gotta be over by eleven.
Mark Zuckerberg: That’s exactly right
Sean Parker: You don’t even know what the thing is yet. How big it can get, how far it can go. This is no time to take your chips down. A million dollars isn’t cool. You know what’s cool?
Eduardo Saverin: A billion dollar.
I. Statement of the Problem
How can Facebook generate greater income as compared with its rivals?
To generate greater income as compared with its rivals.
III. Areas of Consideration
-Social Networking Site
-Relationship with other websites and applications
-Existing Billion End Users
-Responsive Customer Service
-Strategic Marketing Plan(Peer to Peer Marketing Strategy)
- Lack of Appeal to generate high Click counton ads
-Singular revenue Source
– Limits of facebook Layout (Designated page area for Ads in Computer layout, Uniformed Ad Size)
-New Facebook Users
-Open Facebook marketplace
-tap the Chinese market
(Cyber Crime, identify thefts)
-Emergence of other Social networing sites
-Program Hacking (ad-block extensions )
-Continue satisfying existing users to maintain their loyalty
- Pursue all areas of concerns with strategic segmentation (researcher, legal team, Customer service, web developers)
-Take advantage of peer to peer marketing by tapping the suited niche
Expansion to china will increase click count
-marketplace will increase potential revenue source
-Establish international Partnership to open doors for new advertisers
-New Layout catering Chinese Market will offer additional Ad Space
Determining the target market will lessen the risks of negative publicities
-Strengthen campaign of exisiting services
-identify brilliant web developers and recruit them (they may pose potential competitors)
-goal to customer satisfaction
-to maintain its leading status
-Merging of “consumer to consumer “ type of website with facebook
-Create unique features to cater the Chinese Market
V. Alternative Courses of Action
Facebook should consider applying strategic segmentation in their work force