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Pinterest Learning Lab: Getting Started (and Why)

NACE Social Media Mashup January 31st, 2013

Shannon Kelly

on 10 February 2013

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Transcript of Pinterest Learning Lab: Getting Started (and Why)

The Stats behind Facebook and Twitter, The 2012 Digital Marketer:
Benchmark and Trend Report The Platform What is it? To Pin or Not to Pin The Basics: Set Up 1. Create Pinterest Account The Reasons for Career Services 1. Add Visual Element to Online Presence The Examples https://pinterest.com/penncareerserv/ Getting Started (and Why) Pinterest Learning Lab What is a pin? How Could You Use It? Virtual Pinboard to "organize and share all the beautiful things you find on the web."
Browse pinboards created by other people to "discover new things and get inspiration from people who share your interests." http://pinterest.com/about/ Not using social media for career development
The Student Career Development Study from Millenial Branding Findings, Nov 2012. http://millennialbranding.com/2012/11/student-career-development-study/ 2. Install Pin It Button to Browser 3. Create Boards Strategy - What visual content do you want to share? 4. Start Pinning! Log-in with Facebook or Twitter 2. Bookmark Resources from Across the Web 3. New Level of Interaction with Students, Alums & Other Centers The 2012 Digital Marketer: http://go.experian.com/forms/experian-digital-marketer-2012?WT.srch=PR_EMS_DigitalMarketer2012_040412_Download?send=yes 56% internet users create or curate
photos/videos online What is a board? An image that is bookmarked and links back to the original site. A collection of images based on a category (i.e. education, technology). Where is the interaction? Follow one or all boards of an account, similar to Twitter.
"Like" and re-pin images. http://www.pewinternet.org/Reports/2012/Online-Pictures/Main-Findings/Online-Life-in-Pictures.aspx Pew Internet & American Life Project, Aug 2012. Third Most Popular Social Networking Site Sources: 30% of College Students Using Pinterest
v. 34% on LinkedIn 19% of Women Internet Users on Pinterest Pew Internet & American Life Project, Aug 2012. 80% Pinterest Users are Women
20% Pinterest Users are Men clicklabs, July 2012 http://www.cooldailyinfographics.com/2012/07/infographic-pinterest-infographic.html What to Pin? When to Pin? The Basics: Pinning University of Pennsylvania Career Services NYU Wasserman Center for Career Development https://pinterest.com/nyuwasserman/ http://pinterest.com/bucknellcareer/ Bucknell University Career Development Center NACE https://pinterest.com/naceorg/ Tools & Tips Reachli

Secret Boards
Board Collaborators
Tag Pinterest Accounts Image-based advertising, track on Pinterest, Tumblr, Facebook, Twitter, Instagram and more. Questions? Suggestions? #NACESocial @shannonckelly
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