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Transcript of NOITANIGAMI:IMAGINATION v3
Seeing the World Differently
copy and paste as needed and take advantage of an infinite canvas!
Start with WHY
Imagination (n.) - The ability to bring to mind events and ideas that are not present to our senses.
Creativity (n.) - the process of having original ideas that have value
Innovation (n.) - the process of putting original ideas into practice
"A Job Half Begun is Half Done" - Mary Poppins
Ask the Right Question!
"So that’s how Disneyland started . . . it all started from a daddy with two daughters wondering where he could take them where he could have a little fun with them, too.” -Walt Disney
BFF: Go Back From the Future
Exercise: Force yourself to write down ten different formulations of your problem as quickly as possible.
Every idea happens twice. Once in your mind, and once in reality.
How can I build a better mousetrap?
Exceptional creators ask questions no one has thought of before.
You begin without yet knowing what the real problem is.
1. How do I get the mice out of my house?
*From the book, Zig Zag by Keith Sawyer
Instagram - How can I create a great location-sharing app?
How can we create a simple photo-sharing app?
Ford - How can I get each work team to the car faster?
How can I get the car to the work team?
What do you want your eulogy to sound like?
What would a movie of your life look like?
Mission: Get to Jupiter
You see, but you do not observe.
" -Sherlock Holmes, A Scandal in Bohemia
- stored memories of exactly where you were when you got stumped
, neuroscientist at NYU School of Medicine
"What we see is, in large part, a projection created by our brain."
Thousands of neurons are sending information from the higher brain regions
back into the visual cortex
only 20% of our perceptions are based on information coming form the outside world; the other 80 percent,
our mind fills in
There is no essential difference between waking and sleeping.
The way you see the world determines how creative you can be.
Travel the World. Study abroad.
Try things you've never done before.
Cultivate your senses
Play with toys
Flip through magazines
Walk around, day-trip
Unexpected Connections will happen.
Carry an idea notebook.
Go back through it every 3 - 6 months.
Ideas are wild flowers that will grow uncontrollably.
Luck is when preparation meets opportunity.
"Inspiration is for Amateurs;
the rest of us just show up and get to work.
" -Chuck Close
Visit a craft store
"...we are just getting started." -Walt Disney
"Disneyland will never be completed. It will continue to grow as long as there is imagination left in the world." -Walt Disney
Figure out what your goals are--
Constant Feedback Loop
Take a break.
Worldplay (n.) - The creation of an imagined world that organically builds over months, sometimes years. The world accumulates behind-the-scenes narratives, geographies, cultures, social and political institutions, and even ecosystems. The world is often documented in maps, in written stories, and with imaginary alphabets and languages.
Let your mind wander.
Over 50% of an interviewed group of extraordinary creative geniuses who were recipients of the MacArther Foundation grant engaged in worldplay as adults.
Environment is important!
Avatar: The world of Pandora
Come up with Fantastic Explanations
Pretend your three years old, or a caveman from the Stone Age.
Why is the Sky Blue?
Where does Snow come from?
It's actually a big lake surrounding the earth.
Snow comes from a giant salt shaker, and an extraterrestrial monster is about to eat the entire planet.
Physical Activity: your conscious mind focuses on the movement, freeing up the space your subconscious needs to sneak new ideas into awareness.
in the shower
on the treadmill
sorting the mail
waiting at the doctor's office
listening to a boring lecture
1) Envision what's below you.
2) Follow the long arrow.
Have a beginners mind: begin all over again every day so ideas will be fresh.
Try: Hula-Hooping, Juggling, Playing harmonica, baking bread, building a card tower, learning magic.
Think outside the box:
"Real Genius lies in picking good ideas."
Creative companies stay afloat and "embrace failure" by transforming failure into learning, so they can keep moving forward.
earrage or Reverse
ut to other uses
agnify or Modify
"There is no such thing as a failed experiment, only experiments with unexpected outcomes." -R. Buckminster Fuller
Know what you're looking for -
have clear criteria
Peer Review - Collaborate
Go for Simple, Elegant, Robust
1) Is there a market for it?
2) Can we do it (or make it)?
3) Can we make money at it?
Don't be afraid to "
Kill your darlings
Be resilient, don't crumple under criticism.
Normal and ordinary ideas
Original and Breakthrough ideas
Highly Feasible and useful
Difficult and of unclear use
Some of the best ideas come from combining the best ideas across multiple projects.
Magic the Gathering: card game plus collectible items
MTV: music + television
Rollerblading: ice skating + roller skating
Reese's candy: peanut butter + chocolate
Watch TED Talks
Take a Skillshare Class or MOOC
Fill your mind
Listen to audiobooks if you commute
Imagine the Worst-Case Scenario
- what caused it to fail and how could it have been avoided?
Imagine you are the product
PMI = pluses, minuses, interesting aspects
Flow = state of optimal experience; it's the most fulfilling way of being
Strengths Finder 2.0
10,000 hours to become an expert
Deliberate Practice is KEY
"The real secret to exceptional creativity is practice."
If you put in 4 hours a day, for 5 days a week, for 10 years, you've reached exactly ten thousand hours.
Studies show you don't get any additional benefit from practicing beyond four hours a day-- you lose energy and start to burn out.
Continual learning is one of the keys to happiness
Exceptional creators see the world differently because they understand it more deeply.
Apply what you have experienced to new situations.
Find a mentor
- The vertical bar of the T represents depth of expertise in one area
- The horizontal bar at the top of the T represents a shallow, admittedly superficial awareness of a broad range of different fields
"Stay Hungry, Stay Foolish." -Steve Jobs
Set a "learning hour" every day
"Learning is a life long scavenger hunt."
"The measure of your life will be the measure of your courage." -Matthew Kelly
beach, nature, music, etc.
Example from Zig Zag: I like to drink my Diet Coke with ice, but the ice always melts too fast, and my soda gets watery before i finish. How can I keep my soda cold without diluting it?
Combine the soda with ice. I make ice cubes by using soda. I fill an ice cube tray with Diet Coke.
Adapt the ice cubes so they don't melt. Perhaps the cubes could be plastic shaptes filled with water, so the water would freeze but also stay inside the cube while it is chilling my drink?
Make each ice cube bigger, then there'll be a lower ratio of surface area to volume, and it'll melt more slowly.
Put the soda to other uses besides drinking. That doesn't make sense. But what if I put the glass to another use? I could make a glass of a material that itself freezes, so that the glass chills the drink.
Eliminate the ice from the drink-- then there will be no melting and no dilution. But now the problem is the drink doesn't get cold. But I could chill the drink itself.
How about if I reaarnage the ice, soda, and glass, so that the ice is on the outside of the glass?
Replace the ice with something else. Maybe instead of using water, I could put the soda itself in the freezer. The first time I try this, I explode a can of Diet Coke all over frozen vegetables. The second time, I make sure to take it out while it's still slushy, not frozen solid.
This is what engineers do best!
The future is yours.
Let's jump right in!
Imagineering (n.) - the blend of creative imagination and technical know-how
Talk to people
sit in a place that'll cause you to bump into the most people
Learn about yourself!
10. What if mice were so expensive that bounty hunters roamed the neighborhood looking for them? How can I raise the price of mice?
9. How can we persuade all the mice to leave our neighborhood?
8. What does a mouse want? How can I make my backyard more attractive than the inside of my house?
7. Why do mice exist in the first place, and how can we force them into extinction?
6. How can I keep the mice from getting inside in the first place?
5. What is the best way to kill a mouse?
4. How did they get in?
3. Why are there mice in my house in the first place?
2. How do I catch mice?
Draw a picture
Take a picture
Gather and make a collage (Pinterest)
Plan out fun: take a cooking class, go sky diving, take piano lessons, sign up for a writing workshop, learn archery, race a motorcycle
Start a new hobby: model trains, wood carving, basket weaving, or even starting a blog, building a web site, editing a video
agnify or Modify
ut to other uses
earrange or Reverse
12 angry men
the reverse letter e-mail
Create a "Bug List"
Almost every annoyance, every point of friction, hides a design opportunity. Instead of just complaining, ask yourself,
“How might I improve this situation?”
1) This is awesome
2) This is tricky
3) This is shit
4) I am shit
5) This might be ok
6) This is awesome
The Creative Process
"At its core, creative confidence is about believing in your
ability to create change in the world around you
. It is the conviction that you can achieve what you set out to do." - Creative Confidence, IDEO, Tom Kelley & David Kelley
"Creativity is like a muscle—it can be strengthened and nurtured through effort and experience."
-IDEO, Creative Confidence, Tom Kelley & David Kelley
What are you good at?
What will people pay you to do?
What were you born to do?
If you focus on just what you’re good at, you can end up in a job you are competent at but that doesn’t fulfill you.
While people say, “Do what you love and the money will follow,” that’s not literally true.
What you were born to do is about finding work that is intrinsically rewarding.
The value lies not in the idea, however, but in the action.
- IDEO, Tom Kelley & David Kelley
GOAL: To find a vocation that you’re good at, that you enjoy, and that someone will pay you to pursue. And of course it’s important to work with people you like and respect.
Steve Jobs urged us to do something “insanely great,” and during his lifetime that approach allowed him to create and lead one of the most valuable companies in the world. Normalcy is overrated. If you tap into your natural creativity, you have a chance to be extraordinary.
- IDEO, Creative Confidence, Tom Kelley & David Kelley
- IDEO, Creative Confidence, Tom Kelley & David Kelley
- Keith Sawyer, Zig Zag
Read Big Magic by Elizabeth Gilbert
Listen to Tim Urban from WaitButWhy.com and why you should NOT procrastinate :)
Ira Glass from This American Life
The Skillshare Manifesto: The Future Belongs to the Curious
Imagineer Vinny Logozio explains what inspired him when he was 6 years old.
This is water - David Foster Wallace
Watch innovation in action by a team at IDEO on a Dateline special report.
she shares the radical idea that, instead of the rare person "being" a genius, all of us "have" a genius