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Marketing to women in the ski industry
Transcript of Marketing to women in the ski industry
Eileen Ogintz, Takingthekids.com
Lisa Densmore, Head Skis
Katja Presnal, Skimbacolifestyle.com
Krista Perry, Park City Mountain Resort Did you know? Women control 85% of household spending
42% of all skiers are women 53% of women spend 2 or more hours per day online 42 million U.S. women participate in social media at least 1x per week So, how can the ski industry engage women? 1: Acknowledge differences Women specific gear
Comfortable learning environment (e.g., women-only lessons)
2: Connect! Hire more women!
Determine the influencers among your audience
Engage them! Create an emotional connection
3: Invite them back Establish lasting relationships
Acknowledge their participation Want additional information/resources? Shespeaks: 2nd annual social media study: http://bit.ly/AmericanWoman
AdAge: 10 essential rules for brands in social marketing: http://bit.ly/ deESHP