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Marketing to women in the ski industry

Adapted from SlideShare presentation: http://www.slideshare.net/skiparry/marketing-to-women-in-the-ski-industry

Lauren Belisle

on 5 May 2011

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Transcript of Marketing to women in the ski industry

Marketing to Women in the Ski Industry With ideas from: Donna Carpenter, Burton
Eileen Ogintz, Takingthekids.com
Lisa Densmore, Head Skis
Katja Presnal, Skimbacolifestyle.com
Krista Perry, Park City Mountain Resort Did you know? Women control 85% of household spending
42% of all skiers are women 53% of women spend 2 or more hours per day online 42 million U.S. women participate in social media at least 1x per week So, how can the ski industry engage women? 1: Acknowledge differences Women specific gear
Comfortable learning environment (e.g., women-only lessons)
2: Connect! Hire more women!
Determine the influencers among your audience
Engage them! Create an emotional connection

3: Invite them back Establish lasting relationships
Acknowledge their participation Want additional information/resources? Shespeaks: 2nd annual social media study: http://bit.ly/AmericanWoman
AdAge: 10 essential rules for brands in social marketing: http://bit.ly/ deESHP
Full transcript