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Marketing the digiLIFE moniter

Michael Farrugia Magro

on 16 April 2010

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Transcript of INNOVA

by INNOVA Michael Farrugia Magro Christian Barbara John Paul Cassar
AGENDA Overview the concept the features the benefits Market Plan Financial Plan market research marketing strategy statistics OVERVIEW bio-sensor mini-console the concept: digiLIFE the features health monitor
suggestion system
medical history
sport companion
warning system the benefits constant monitoring of vital stats
reduce recurring costs
data logging
tool to live longer and healthier MARKET PLAN statistics market trends Google AdWords Google Trends market research POC market growing $3.7 billion glucose monitoring market FINANCIAL PLAN marketing strategy 1. place main office distribution system 2. product user friendly quality after sales services 3. promotion 4. prices media technology fairs endorsemnts skimming strategy payment in installments offers cost breakdown capital investment cost breakdown capital investment Thank You for your attention digiLIFE $1 billion blood pressure monitoring market outsourcing of production return on investment of 30%
4 years payback period
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