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Children's Toys

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by

Monique Dudley

on 31 January 2014

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Transcript of Children's Toys

Safety
'
Mattel
As a company that sells their products worldwide, Mattel state on their corporate website that they set global standards on health and safety exposure at, or more, stringent than the legal limits. Mattel state that much of the care and safety is worked on during the manufacturing stage of the product (Mattel, Inc 2014).
Fisher-Price
This YouTube video confirms how rigorous Fisher-Price is when it comes to the safety of their products.

Fisher-Price also provides a breadth of information on their website in regards to safety such as
10 Toy Safety Tips
(Fisher-Price 2012).
LeapFrog's website states that "all toys comply with all laws, regulations and safety requirements applicable to toys, including but not limited to: - American society for testing and materials standards (ASTM F963) - European Union standards (EN72) - Canadian Hazardous Products Regulations" (LeapFrog 2013).
LeapFrog
LeapFrog
LeapFrog's online shop provides the price of each item.

It is not possible to search the website by price, consumers can however search by age group and then sort their search from lowest to highest or highest to lowest price range.

Price range in the age target group is as follows:

5 - 9yrs | $ 9.99 - $ 239.00

Fisher-Price
Price Range
The Fisher-Price website doesn't provide prices for their toys, therefore consumers would require to view other sites in order to determine the prices.

From the Toys"R"Us website you can ascertain the price range in the age target groups are as follows:


3 – 4 years | $ 7.00 - $ 85.00

5 – 8 years | $ 15.00 - $ 85.00

Mattel’s online shop provides the price of each item.

It is not possible to search the website by price however consumers can search by age group and sort their search from lowest to highest or highest to lowest price range.

Price range in the age target groups are as follows:

3 - 5 years | $ 0.99 - $ 151.99

6 - 8 years | $ 0.99 - $ 189.99

Mattel
Age Target
Mattel’s online shop provides age ranges for the toys that they manufacture.


0 - 2 years 2 products

3 - 5 years 324 products

6 - 8 years 396 products

9 - 12 years 95 products

13 + years 0 products

Whole Family 5 products

Age Target Groups: 3 - 5 & 6 - 8 years
LeapFrog's online shop provides age ranges for the toys that they manufacture.

12 - 36 months 18 products

3 - 5 years 16 products

5 - 9 years 60 products

Age Target Group: 5 - 9 years
Mattel
LeapFrog
Fisher-Price
Conclusion
All information in this presentation has been sourced from four credible websites (refer to references). These websites are professional corporations that provide current information relevant to their off-line structure. All of them provide loads of external links and contact information, which validates the information provided is credible.

Technology
Mattel

In keeping up with technology Mattel have gone in the direction of online and applications. They have stayed loyal to their most popular products, which are Barbie, targeted at girls and Hot Wheels, targeted at boys. This is also their main target for the online games and applications.
Fisher-Price

In keeping true to toy manufacturing, Fisher-Price has kept their technology products to a minimum.

There are, however, a few technology related products in the Fisher-Price range including;
LeapFrog
Fisher-Price Product Safety
Fisher-Price's website provides age ranges for the toys that they manufacture.

Birth – 5 months 99 products

6 – 11 months 175 products

2 years 161 products

3 years 272 products

4 years 249 products

5 years & Up 219 products

Age Target Groups: 3 - 4 & 5 - 8 years
The smart phone and smart tablet, for children aged 5 years and up could both be classed as an early learning tool of technology.
The Apptivity range, for children aged between 6 months 5 years. Designed to insert your iPhone, iPad and iPod touch devices and utilize the free Fisher-Price applications (as per below).
Fisher-Price offers seven educational applications such as, Learning Letters, Learning Counting and Animals Sounds.
LeapFrog utilizes technology to its maximum capabilities, an example of this is presented in this YouTube clip. Leapfrog's best seller is the LeapPad Ultra, which is designed as a kids learning tablet. Functions available on the LeapPad include, kidsafe web browser which allows parent controlled wifi connectivity, educational games, music, ebooks, videos and apps.
(Barbie 2014)
(LeapFrog 2013)
LeapPad Ultra - The Ultimate Kid's Learning Tablet
Barbie Parking Games demo
Fisher-Price 2013
Parents do all that they can to help their children develop. Learning is one of the main fundamentals of life and this is why it is important to give them the best possible start academically. Mattel, LeapFrog and Fisher-Price all manufacture toys that are safe and of high quality, therefore parents are willing to pay the high prices for toys, which will assist them in their development.
References
(LeapFrog 2013)
(Mattel 2014)
(Fisher-Price c. 2012)
(LeapFrog Australia 2013)
(Toys"R"Us c. 2014)
(Mattel 2014)
(LeapFrog 2013)
(Mattel 2014)
(Fisher-Price c. 2012)
Full transcript