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CMO TEAM V3R1

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Transcript of CMO TEAM V3R1

"The biggest driver of disengagement is people feeling like they're stuck in a job, and there's nothing for them there. It's easier to quit your company and find a new job than find a new job within your own company."
-Washington Post
MAYO
Who’s Interviewing Whom?
1
2
3
EMOTIONAL ELEMENT
CAREER & GROWTH
TECHNOLOGY
UNDERSTANDING MILLENNIALS
ATTRACTING & ENGAGING WITH MILLENNIALS
2016 CEO CHALLENGE SURVEY
BYE
HI
AGE:
18-36
MEET THE MILLENNIAL
STAGE 1
STAGE 2
53.5 MILLION
GenXer’s
Boomers
52.7M
44.6M
Teach me
Listen to me
Reward me
multi-dimensional life
feedback
high
expectations
speak up quickly
word of mouth communication
fast career paths
$$$
VIDEO
VIDEO
Your company’s internet presence needs to be sophisticated and highly functional.
LinkedIn Help
Be the architect of a great application process.
“The process takes so long! Speeding up the application process would make everyone a lot happier.”
Employees
as Brand Ambassadors
social media training sessions
Appeal to their career-minded nature
“Recruiting is like getting married with only meeting your future spouse a few times. I’d like to see multi-day hands-on working interviews to really see whether there is a good fit.”

“It’s tough to not receive feedback after an interview.”
“Too much mystery. More upfront information could save both parties a lot of time.”

VIDEO ANSWERS
Frustrated job-seeking Millennials
Affective
Conative
ASSESSMENTS
Cognitive
“Hiring” open house
VIDEO PLACEHOLDER
CEO
Millennials would rather compromise than “sell out”.

“Don’t ask me about the next big thing, ask the twenty-somethings on my team.”
-CEO of Rakuten
FREE AGENTS
Deloitte 2016 Survey
cited insufficient opportunities to develop their skills, especially leadership skills.
63%
TriNet and Wakefield Survey
of Millennials see their company’s review process as flawed.
69%
74%
?
?
?
?
?
What Matters
‘Culture is how people make decisions when you’re not in the room, and when you don’t have one, you can’t scale. Culture is what wins the war on talent and retention, and what makes employees fight a little harder and longer for you.’
-iRobot co-founder Colin Angle
ME!
“From a technology perspective, my company is stifling. Restricted Internet access is a major concern that causes incredible inefficiencies. Having capacity restrictions on emails is also troublesome.”
-millennial employee
HIRING & ONBOARDING MILLENNIALS
RETAINING MILLENNIALS
WHO'S INTERVIEWING WHOM?
1. health benefits
2. work-life balance
3. promotional opportunities
4. salary

KEYGroup survey
2-5Years
62%
-millennial
CANDIDATE EVENTS
ASSESSMENTS
ONBOARDING
IDEAS
5 REASONS
MILLENNIALS
ARE QUITTING
TIPS FOR
GREAT WORK
ENVIRONMENT
No Feedback = Negative Feedback
The failure to attract &
retain young, top talent
UX (User Experience) &
CX (Customer Experience)
Candidate Experience (Recruitment Marketing)
Have a great onboarding process
Full transcript