Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

JC: The Consumer

No description
by

R. Averill

on 9 December 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of JC: The Consumer

New Topic:

The Consumer
Question:

"What is a Consumer?"
Any person who buys goods
or pays for services for
their own
personal use.
Goods vs Services?
Differences?
Good Consumer
& Bad Consumer
What makes a Good
Consumer? or
a Good Shopper?

Can you think of
any Rules?

1. Look for Quality
2. Look for Value (Shop around)
3. Keep Receipts
4. KNOW YOUR RIGHTS
5. Know where to go for Help
6. Don't Impulse buy
You are all consumers
so it is important
that you:

-> Learn about your rights
-> Learn where to get help if you have a problem
-> Learn how to complain
-> Learn to shop sensibly

Before you decide to buy a:

MOBILE PHONE
Make a list of the things you should
think about.
Brand Names?
A Brand is
an identity for
a product.

Comparing Brands?

Apple vs Samsung

Price
Features
Quality
Reputation
Guarantee
Special Offers?

Can I afford it?
Do I need it?
Is it safe?
What are the features?
Are there any hidden extras?
Have I shopped around?
Am I buying it for the "brand name"?
FALSE ECONOMY:
-> Something that SEEMS CHEAP
but is not GOOD VALUE

€5
€8
Yearly Car Service:
€250

CAR REPAIRS:
€2500

FALSE Economy:

Save money at the beginning, but
you END UP spending more later on

€2.50
€1.50
2 Litres
is better value,
but what if you
end up throwing away
half of the 2 litre bottle
because you didn't use it
in time?

The Process of buying
Goods and Services

When you buy something,
what do you get?

A Receipt:

This is "Proof of Purchase"

What is on a receipt?

-> Date
-> Items
-> Name of Shop
-> Price
-> Person who served you

ACTIVITY:
Issue a receipt:

YOU ARE GOING TO MAKE A RECEIPT

1. Choose the Shop e.g. Dunnes Stores, Pavilions or
WHATEVER SHOP YOU WANT!
2. Make up the products
you bought and the price, slogan etc

Go to Safari and go to
www.fakereceipt.us -> It may not WORK!!!!


Protecting the Consumer:
Sometimes Consumers
have problems with items that
they have bought and sold.

Examples?
Goods are faulty and they don't work
The quality of the goods isn't up to standard
Not the same as advertised
Service we receive was not of high quality

Personal Experiences?
Can you think of an example
of problems you or your friends/family
had with a product or service?

Consumer Protection
In the past
Consumers had to look
after themselves.

-> When buying they had
to check everything before
they bought and if there
was a problem it was TOUGH LUCK

"Caveat Emptor"

Latin for Let the Buyer Beware

NOW
Consumers
are protected.

When a consumer buys goods from a supplier, they have the right to use the goods as they see fit, without any restriction placed on them by the seller
However, due regard should be given to the purpose that those goods were sold for
The Sale of Goods and Supply of Services Act 1980 states that….
Goods and Services
Your rights as a consumer: Sale of Goods and Supply of Services Act 1980
How the law protects a consumer buying:
Goods
Services
Summary of Lesson
7. A person offering their services should have the necessary skills to be able to provide that service

Example: a TV repairer should have the skills necessary to fix televisions
The Sale of Goods and Supply of Services Act 1980 states that….
5. It is illegal for a supplier to
demand payment for 'unsolicited goods'
(GOODS YOU DIDN'T ASK FOR)

If a company sends you something you didn’t order, you are
not required to PAY
The Sale of Goods and Supply of Services Act 1980 states that….
3. Goods should be "as described"
Example: a jacket described as waterproof should not let rain in
The Sale of Goods and Supply of Services Act 1980 states that….
2. Goods should be
fit for their purpose
Examples:

a washing machine must be capable of washing clothes,
a combined fridge freezer must be capable of freezing food
The Sale of Goods and Supply of Services Act 1980 states that….
1. "Goods should be of
merchantable quality"
The Sale of Goods and Supply of Services Act 1980 states that….
A service is:
Something that is done for you, by a person or machine
Examples include: service on a car, hair cut, flight, etc.
A good is:
Something
physical
It can be
seen
Usually
consumed
or used immediately
Examples include: food, furniture, cars, games console etc
Goods and Services
8. Any
parts or goods used in the provision of services must be of merchantable quality
(e.g. building materials used in a new extension on a house)
The Sale of Goods and Supply of Services Act 1980 states that….
6. Services must be provided with due care and attention

Example: a car left in garage for a full service, but the garage failed to change the oil
The Sale of Goods and Supply of Services Act 1980 states that….
4. Goods should be the
SAME AS A SAMPLE

Example:
the wallpaper or carpet you receive should be the same as the sample shown to you in the shop when you ordered it
The Sale of Goods and Supply of Services Act 1980 states that….
There are 2 LAWS which
protect the CONSUMER

Sale of Goods
& Supply of Services
Act (1980)

Consumer Protection
Act 2007

YOU NEED
TO KNOW THESE!

This means that the goods should be of reasonable quality,
considering what was said about them, what they are supposed to do,
the price paid and how long they should last

Example: crisps should be edible up to the Use By/Best Before date displayed on them. They should taste good.
Examples?
Can you think of
Examples?
DO THE JOB PROPERLY

Sale of Goods and Supply
of Services Act 1980
A Kettle
1. Merchantable Quality:
-> The kettle must be made
well and of good quality.
It must be clean, and made
using good materials
2. Fit for Purpose:
Must boil water correctly
in a reasonably short period
of time.
A consumer buys a hairdryer from the local electrical shop
After using it, he/she notices a strong smell of burning
Role play what might occur when he/she returns to the shop
Role Play
Guarantees and warranties add to the consumer’s rights, but do not replace the retailer’s responsibilities under consumer law
Consumer rights do not end when a warranty runs out, if the goods would reasonably be expected to last beyond the warranty period
You can expect better performance from a €1,600 watch than a €10 watch, although both might have a one-year warranty. Each watch should still be of merchantable quality, fit for its purpose and as described
Guarantees and Warranties
The retailer enters into a contract when he/she sells goods to a consumer
Therefore if there is any fault, the retailer must deal with the complaint and cannot pass the responsibility to the manufacturer
The consumer can if they wish go to the manufacturer but the retailer cannot claim to be not responsible
When resolving complaints…
If there is a fault with an item you could be entitled to a refund
A credit note is not a refund as it still restricts you to shopping in that shop
Some shops might offer a credit note if you change your mind about an item – this is OK as you are legally entitled to nothing
Is a credit note an acceptable form of redress?
Replacement – a new model of the same or similar quality is given in its place (graphic of new kettle being exchanged for faulty one)
Redress – “Three R’s”
Refund – getting your money back.
Your right to a refund depends on how quickly you act once the fault occurs, and on how big an issue the fault is (i.e. would a repair be sufficient to fix the problem quickly)
Redress – “Three R’s”
Of merchantable quality
Fit for the purpose intended
As described
Conforming to sample

And services are…
Provided with necessary care and attention by a suitably qualified person
Responsibilities of retailers with regard to:
Selling goods and services
Redress
Resolving complaints
Guarantees and warranties
Signs
Summary of Lesson
Retailers cannot limit consumer rights by displaying signs or making statements such as:
“No refunds
“No refund on sale items”
“Credit notes only on returns”
The retailer should qualify these words with “does not affect your statutory/consumer rights”
A verbal statement by the retailer can form part of the contract, but try to get it in writing too
Signs/statements
If a consumer has a valid complaint, they are entitled to one of the “Three Rs”:
Refund
Replacement
Repair
The best outcome for the consumer is a full refund. However, the length of time between the date of purchase and the date of the fault occurring (and complaint being made) will affect the resolution offered
Responsibilities of retailers with regard to:
Selling goods and services
Redress
Resolving complaints
Guarantees and warranties
Signs/statements
Repair – the product is repaired to the same condition it was before the fault occurred
Redress – “Three R’s”
Solutions to
Problems?
If goods are faulty,
and you bring it
back to the Shop,
What can you
get?

1. Refund
2. Replacement
3. Repair

In some cases
Credit Note or Store Credit
These 3 are known
as "Redress" ->
They are a REMEDY or
SOLUTION
for the problem
BUT: THERE ARE SOME
CONDITIONS
Go to www.ConsumerConnect.ie and click on quizzes in “Multimedia” to test your knowledge by completing the “Clever Consumer” and “Great Complainer” quizzes
Test your knowledge
Caveat Emptor “Let the Buyer Beware”
Examples of valid complaints
Examples of non-valid complaints
Making an effective complaint
Third Parties
Small Claims Court
Paying deposits and where you stand
Gift vouchers
Receipts
Summary of Lesson
Stages involved in making a complaint
Consider any resolution put forward by the seller reasonably
Make sure that you have proof of purchase, e.g. receipt, invoice, cheque stub, credit card receipt
Keep a record of all contact with the seller in case you have to go to the Small Claims Court
Making an Effective Complaint
Caveat Emptor is a Latin phrase which means “Let the Buyer Beware”
In practice, this means that consumers should act reasonably and sensibly when making purchasing decisions and examine goods carefully before they buy
If you don’t take reasonable steps to ensure goods are free from damage, your entitlements may be affected later on
Caveat Emptor
"Caveat Emptor" - "Let the Buyer Beware"
Complaints
Third parties
Small Claims Court
Deposits, gift vouchers and receipts
Quizzes
Overview of Lesson
Do not attempt to repair the item yourself – this may affect your rights
Contact the seller as soon as possible when you notice the fault
Ask to speak to someone in authority who can deal with your complaint
Explain the problem and how you would like it resolved
Making an Effective Complaint
Faulty or damaged goods
Goods that are not as described
Goods that do not perform the task they are designed to do
What is a valid complaint?
Lesson 4: Common Consumer Problems
Handwritten receipts can be accepted if a till receipt is unavailable
Proof of purchase doesn't have to be the shop receipt (e.g. shopper could show a credit card statement)
Retailers have no legal obligation to provide a receipt
However, receipts are considered proof of purchase, so consumers should always ask for one
Receipts
Consumers have very few rights if the company goes out of business, as they become creditors of the business and will only receive a fraction of what the voucher was worth, if anything
Gift vouchers should be treated as cash, i.e. if you lose the gift voucher, the retailer has no obligation to reimburse you
Some gift vouchers have an expiry date
Gift Vouchers
If the seller goes out of business (liquidation, receivership etc) you can make a claim to the liquidator/receiver for a refund of your deposit.
However, you will be considered an unsecured creditor and are unlikely to get you money back
A deposit is a payment made to a supplier of a product or service by a consumer indicating an intention to buy it
Paying a deposit creates a contract. If you then change your mind about buying the product you forfeit your rights and lose the deposit
Paying Deposits
Examples of third parties include:
Industry regulators, e.g. ComReg for telecoms issues, Aviation Regulator (CAR) for airline problems
Ombudsman, e.g. in disputes for goods or services in relation to local authorities
Trade associations, e.g. ITAA for travel agents, SIMI for motor dealers
If you don’t get a satisfactory resolution when you complain to the retailer, you can contact a third party - someone who will try to act on your behalf or give you information to reach a settlement with the shop
Third Parties
Consumer causing the damage to a product
Consumer buys a product without checking its suitability, e.g. buying a black instead of navy jacket, item too small or not matching existing products - jacket and trousers
Shop-soiled goods where the defect was pointed out at the point of sale
Consumer changing their mind about a product
What is a non-valid complaint?
This provides an inexpensive and easy way for consumers to resolve disputes without the need for a solicitor
Small Claims service is provided in your local District Court office, or you can apply through Courts.ie
The charge is €15 and the claim cannot exceed €2,000
If you still haven’t reached a satisfactory resolution to your complaint, you can go to the Small Claims Court
Small Claims Court
Can you think of why
you wouldn't get REDRESS (solution)
even if the GOODS were broken
- Discussion ?
In what situation will you

NOT GET YOUR MONEY BACK?
1. They told you about
the fault before you bought it:
Sometimes goods
are sold as
"Shop-Soiled"
"Seconds"
"Defective"
2. You Broke the
goods yourself.
3. You made a mistake
when you bought the goods:

"Wrong Size"
"Wrong Colour"
"Don't Like it now"
"I don't want it anymore"
4. You used the item
for something it wasn't
meant to be used for.
In these cases, the shop
doesn't have to give you a
refund/replacement or repair
CREDIT NOTE:
Sometimes instead of a refund,
the shop will offer a CREDIT NOTE?
This is a piece of paper
that gives the customer
permission to buy something
ONLY IN THE SHOP up to a certain
value

(The price they paid for the original goods)
If the goods are FAULTY,
YOU DON'T have to ACCEPT
a CREDIT NOTE
You are entitled to
a REFUND
REPAIR
REPLACEMENT
Has anyone ever
"EXCHANGED" goods they bought
because they didn't like them?
In many cases,
if you don't like something
you have bought,

THE SHOP WILL LET YOU
EXCHANGE IT FREE OF CHARGE
Quick Review:

What solutions are available to Consumers? (3 Rs)
When are you not entitled to them?
CONTRACT:
Whenever you buy something,
you enter in to a CONTRACT
There are 3 parts
to this contract:

1. An offer

"I would like this can of Coke
for €1"

2. Acceptance

The Shopkeeper agrees to sell
it to you.

3. Consideration
"Payment"

The Shopkeeper hands over
the Coke, you hand over the Euro
PRICE TAGS
A price tag in a shop
is a "GUIDE" to what you
will have to offer the
Shop owner for the product.
So if a shopkeeper
makes a mistake

and writes

€10 instead of €100
THE SECOND LAW
The Consumer
Protection ACT 2007
The purpose of this act
is to make sure
SHOPS & Companies
act FAIRLY and tell the truth.
What sorts of
things could shops
LIE or be untruthful
about? - Schoology
Discussion
This ACT created an Organisation
called the:
SO.....

No Shop, Manufacturer, Service Provider
or Advertiser can make a

FALSE OR MISLEADING CLAIM
about
(i) Goods (ii) Services (iii) Prices
Some Examples:
Add these to
your Blank Cereal
Box
1. "24 Hour Dry Cleaning"
if it takes longer



2. "This product is recommended
by leading Dentists"
or Doctors/Scientists etc
If it hasn't been
3. This product
is FREE! (if it isn't)
(you must pay
€8.99 delivery fee
and €2 TAX)


4. Arranging a Competition
to promote your product
and NOT awarding a prize



5. Lying about the Product's HISTORY

Second hand car only had
"one lady owner" when this is false
6. Free
Nationwide
Delivery:

If they won't actually deliver
everywhere.
7. "SKY TV including Sport
and Movie Channels" is €40 a
month
But Sports/Movies
cost extra

You must say that
these cost EXTRA
8. Previous prices, actual prices
and recommended prices of goods
must be stated truthfully and Clearly
"Was €50
NOW €35.99"
Only LEGAL
if it was actually
€50 before and
for at least 28 DAYS
in the last 3 Months
9. "Kills all known Bacteria dead"

if this can't be proven
10. Incorrect Weight
or SIZE.

e.g. "Flour 750 grams"
when there is actually
only 500 grams in the packet
11. "Product Made in
Ireland" - If it isn't



12. "Award Winning Cakes"

if they haven't won anything
13. Claiming the business
is "CLOSING DOWN"
if it is not.
NCA:

It is their job to investigate
any offences against the
2007 Consumer Protection ACT
-> Promote and Protect the interests of Consumers
-> Enforce Consumer Law
-> Encourage Shops to stick to the Laws
-> Investigate any suspected offences
-> Provide Information and Education
Examples of NCA WORK:

On Safari, Go to

corporate.nca.ie/eng/About/

CLICK "Our Enforcement Role"
then click on
Consumer Protection
List
.

Choose one of the documents

Find an example of a company
who has broken the rules!
At the "Learn More"
Section,
Go to 1January-30 June 2014

Open this on your iPad and you will find
examples of Businesses who have
been charged under this act.


Find 1 example of a Company who has
broken the law

Find out what they did wrong

Add it to the Wanted Poster! using Upad-Lite
or Adobe Reader
Does he have to accept
€10?
WHERE CAN
WE GET HELP?
MAKING A COMPLAINT:
What are the Steps
involved in Making a complaint
3. Return to the SHOP that
you purchased the good
or service from.
Speak to the MANAGER
"Know what you want"
-> Bring a RECEIPT
(Do not give this away)
1. Stop Using
the Product
2. Inform the SHOP:

Can be via EMAIL, LETTER, PHONE
or in PERSON
4. AGREEMENT: Try to reach
an agreement with the SHOP.
Do you want a
REFUND
REPLACEMENT
REPAIR

Will you accept STORE CREDIT?
5. IF YOU CANNOT get
the SOLUTION you want,

SEEK FURTHER HELP
from an OUTSIDE PARTY
WRITING A LETTER
OF COMPLAINT ***
Your Address
The DATE
Name and Address of
person who you are
sending the letter to
GREETING: "Dear Sir or Madam"
EXPLAIN the situation -> What product was purchased, WHEN, How much it cost and say that YOU HAVE A RECEIPT
PARAGRAPH 1
PARAGRAPH 2
EXPLAIN THE PROBLEM. What is wrong? When did you notice it?
PARAGRAPH 3
Mention which part of the LAW is relevant. e.g. According to the SALE of Goods and Supply of Services ACT 1980, this product was not of merchantable quality.
PARAGRAPH 4
Explain what you would like done about it -> What Solution do you want?
Yours faithfully/Yours Sincerely

NAME & Signature
Assignment:

Write a Letter of Complaint

-> You come up with the PRODUCT
-> You come up with the PROBLEM
-> Decide where you bought the goods
and how much they cost.
ACTIVITY ->
Go online:

Find examples
of 10 BRAND LOGOS
put them into a PIC COLLAGE
with the Definition for
a Brand Name
* CONSUMER
Traders or Sellers (Shops)
buy goods to SELL THEM
on to other people
They don't
'consume' the goods
They CONSUME GOODS
GROUP ACTIVITY -> Work in Pairs/Small Groups
It gives a Product a
UNIQUE IDENTITY
and REPUTATION
e.g.
- What do you
think when you
see this Brand Logo?
Imagine you are
deciding to buy
either the
Apple iPhone 5
or
Samsung Galaxy
What would
you think
about?
What is on a
RECEIPT?
You pay €50,000 for a car.
You expect it will drive well for a number
of years.
You pay €300 for a
car.... what do you expect?



Create a slide on your PRESENTATION
TITLE of SLIDE = 'Goods should be of Merchantable Quality'
-> Find an image
-> Explain the idea with
an Example

e.g. A car should be of merchantable quality. It should
be good quality and be able to drive for a number of years.
Add a slide with
an Explanation &
Example
for 'Fit for Purpose'
Add a Slide and Example
for 'Goods should
be as Described'
Add a Slide and Example
for 'goods should
be same as the sample'
Add a Slide and Example
for 'unsolicited goods'
Add a Slide and Example
for
services must be
provided with due care and attention
Add a Slide and Example
for 'services must be provided
by someone with necessary skills'
Add a Slide and Example
for 'parts used must be
of Merchantable Quality'
The NCA is an organisation
that exists to

1. HELP CONSUMERS to understand their Rights

2. Investigate Shops that break Consumer Laws

-> More on this Later!!!
Main sections
of the

CONSUMER PROTECTION ACT
Sections:

There are a number of
SECTIONS in this act
that we must understand
and be able to GIVE EXAMPLES
Claims made about Goods and Services
cannot be FALSE OR MISLEADING

-> Consumers cannot be misled or fooled
by false CLAIMS about goods or services.

Adverts, Posters, Shop Notices, or even
claims made by shop staff speaking must be accurate, fair and honest
-> Claim it can do something when it cannot
A FALSE CLAIM
EXAMPLES:
Misleading Claims:

The law is there to protect
the 'average consumer'.

-> Maybe not entirely untrue
but leaves out information or
exaggerates.




Actually
2 Miles away
* So the Consumer Protection
Act 2007 means, Shops cannot
make 'False or Misleading' claims
about....
1. The nature of the product
2. Results expected from it
3. Characteristics of the product
4. Geographical Origin
5. Usage or Prior History
6. Price or 'Previous Price' e.g.
Sale Items.
What the product is or does
e.g. Claims it is a 'Smartphone'
but in fact....
Cures wrinkles in 10 days
'Boosts sporting performance by 50%'
TV Package includes Sports Channels
when they are in fact extra
'made in Ireland'
or 'Italian Leather'
Second hand car
- One Lady Owner
Sale Items

e.g. 'Was 500
not 350'

You can only do this if you
actually charged 500 for
a reasonable amount of
time (28 Days within 3 Months)
Misleading
= Putting Harps
and shamrocks
and green colours
all over the packaging
but not saying
'made in Ireland'
Shrimp House Bali

Holiday Home in Bali





Penelope Cruz Loreal Advert...
What do you think might be wrong?
Advert
on their
site shows this...
Reality
Misleading
Not 'False'
Can't make false
'Time Claims'
about a product or service
Can you think
of another?
Can't claim that it is
recommended by experts
if it isn't
Can't claim a product
is Free if it isn't!
Can't run a competition
with no Prize!
Can't lie
about the history
of a product
Can't be false or misleading
about WHERE the product
is available
Can't add on hidden
extra charges
or lie about them.
e.g
'delivery charges'
on a Car
Sale Prices
Can't lie or mislead about
any RESULT
from using the product e.g. Scientific
Can you think
of another example?
Must not lie about
the weight, size or contents
of a product
Must not lie or mislead
about where a product comes from.
Can't lie or mislead
about your product winning
awards
Can't lie about having
a CLOSING DOWN SALE
THE National
Consumer
Agency

What they do
See an Example of
What the NCA do

Go to Schoology
Read NCA Xtravision Case
& NCA Xtravision solution



They make sure shops...

DISPLAY THEIR PRICES

DON'T HAVE ONE PRICE ON THE SHELF
and ANOTHER ON THE TILL
D
Draw this in your
NOTES COPY

with 5 STEPS !!!!
FINALLY on this
CHAPTER
Some Organisations
that Help
The Consumer
The Small Claims
Court ->

If you tried a letter
of Complaint
and Tried going back
to the shop....
And this doesn't Work

You could go to the
Small Claims Court
KEY FACTS - Small Claims Court

It costs €25

You can make a claim to €2000 (Small Claims)

You fill in an application form

You will get a hearing date

The JUDGE will listen to your story
and make a decision
A little bit like





Fill in an Application
Form for a Small Claims
Court Hearing

-> Go to Schoology and
find the application form

Fill it in using Adobe Reader or Upad Lite.

*** BASE THIS ON YOUR LETTER OF COMPLAINT
e.g. -> Whatever you were complaining about
-> BRING THEM TO COURT!!!
Now -> Using VOICE RECORDER PRO
In small Groups, I want
you to WRITE THE Rest of the
Role play and then
RECORD the CONVERSATION
using VOICE RECORDER PRO
The ASAI

Advertising Standards
Association of Ireland
This is an organisation
that looks at
Adverts on TV, Radio,
in Print or online
to make sure they aren't

OFFENSIVE

UNTRUTHFUL

UPSETTING
Example 1:

There was a complaint
against this advert

See can you figure out
the reason for the complaints
Complaint
-> Ad for Alcohol
is attractive
to Children
Not UPHELD
Example 2:

Kittensoft Ad

See can you figure
out the reason
for the complaint
Complaint:
Ad is offensive
to Women ->
Woman is being bullied
Not UPHELD
Example 3:

UK Advert

Ford Ka
Taken off the Air
Example 4: Coca Cola

Again... What do you think
is the problem?
Complaint: NOT UPHELD
Complaint:
It wasn't clear that
you needed to DO ALL
of those things to burn 140
Calories.
ACTIVITY:

GO TO ASAI.ie

Go to 'Complaints Bulletin'

Choose a DATE


Find a Complaint.

Make a PIC COLLAGE
about the Complaint

- >Name the Company
-> Describe the advert
-> Describe the Complaint
-> Was it Upheld or Not Upheld
Consume means
EAT, DRINK or USE
Submit

Your BRAND NAMES
to Schoology
PRESENTATIONS
Powerpoint

Friday 9th - This must be completed by

-> EVERYONE MUST SUBMIT
their POWERPOINT PRESENTATION
(Worth 10%) of your Mid-Term Grade
The 3 R's
Take this down in your Notes
Notes: Title

When you
WON'T Get
your Money Back
Homework
Question

Do the Letter
Question
-> Claim it can 'cure baldness' if it cannot
-> Claim to 'get rid of headaches' if there is no
scientific basis for this
-> Claim it is 'Waterproof' it is not
e.g. 'A stone's throw from the
beach'
Plotagon
Activity:
In small
groups,
You are going
to create an animated
Consumer Story
-> I will give you the Scenarios
-> You write the Conversation
MAKE SURE TO MENTION THE LAW
e.g. "According to the Sale of Goods
and Supply of Services Act 1980, this good
is not Fit for Purpose"
* A Brand Name is
a unique name given to a product to
distinguish it from similar products
from other companies. It gives the
product its own REPUTATION & Identity
Full transcript