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Nonverbal Communication: Silence

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by

AnneLiese Nachman

on 3 October 2013

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Transcript of Nonverbal Communication: Silence

Nonverbal Communication:
Nonverbal Communication
Effectiveness of Silence in Videos
High Context Culture
Low Context Culture
From Lecture:
Layman's Terms, Please!
Silence
Body expressions of what we are feeling.
Silence
.......................................................
From Lecture:
Rules for when not to talk.
What's Not Said...
Words
7%
55%
Voice Tones
Physiology
38%
We see it everyday!
Sources
Flickr, Phim Ảnh, (Mr. Bean) Photo taken 15 May, 2008. www.flickr.com/photos/phim/2496571890/sizes/m/in/photostream/. Accessed 8 April, 2013.

Hall, E. (1981) Untitled. 2nd ed. Anchor Books Doubleday, p.105-116.

McLean, Scott. "The Basics of Interpersonal Communication" Pg. 77.

Olsen, G. Douglas. "Creating the contrast: The influence of silence and background music on recall and attribute importance." Journal of Advertising (1995): 29-44.

YouTube, www.youtube.com/watch?v=mfb3JPABz5I Accessed 8 April, 2013.

Ibid, www.youtube.com/watch?v=cIPHWqCjNPI. Accessed 9 April, 2013.

Ibid, www.youtube.com/watch?v=WuS4dQEdLRc. Accessed 9 April, 2013.
examples
definitions
Interpersonal Communication: The Basics
(Scott McLean)
“advertisements with no background music whatsoever did not induce greater overall recall than ads with background music throughout.”

“Intentionally producing noise within an advertisement and using silence for contrast to highlight specific pieces of in-formation may be desirable.”

“The difficulty with using background silence to capture attention during an advertisement is that its level of effectiveness may be highly dependent on the audio that precedes it.”

“Intentionally producing noise within an advertisement and using silence for contrast to highlight specific pieces of in-formation may be desirable.”
G. Douglas Olsen
by
"Creating the Contrast:
Journal of Advertising (1995)
The influence of silence and background music on recall and attribute importance."
44
"Decontexted
in interpretation"
Expected Video Reactions...
Audio
Silent
High Context Culture (Irish):


Low Context Culture (Others):
High Context Culture (Irish):


Low Context Culture (Others):
Less Effective
More Effective
More Effective
Less Effective
...........................................................................................
Our Advertisement
v.s.
Audio
Silent
.................................................................
Results
Study Predictions Proven?
For Future Study
With equal representations of all possible cultures, the results could be different.
Favorable Population Sample
With most of the participants being Irish, this study did support the notion that the high context culture that was represented in our video would understand their own discourse.
Yes!
Content of communication
Environment
Background
What is High Context Culture?
Social Context
Blah
blah
Blah
Non-Verbal Communication
Spoken Language
Why is this the case?
Spiritual Logic
"That's a
nice shirt."
Examples of Context
The location of a business meeting

The way participants in a debate are dressed

The general mood or atmosphere at a party

The status of an individual giving a talk
High Context Cultures
A smart person learns one thing, when he is told ten things.
-Chinese Proverb
Family
Another Example of
High Context Culture
The USA-
Example of Low Context Culture
Needs of the individual rather than the group

Have more regard for...
Assertiveness
Truth
Conflict
Slang
...in High Context Cultures
"The feck
is your one
on about?"
57.89%
10.53%
31.58%
22.73%
9.1%
13.36%
9.1%
12.63%
18.18%
13.36%
13.63%
31.82%
9.1%
27.27%
18.18%
68.42%
31.58%
84.21%
15.79%
68.42%
31.58%
31.58%
21.05%
47.37%
33.33%
22.22%
44.44%
15.79%
21.05%
63.16%
63.16%
21.05%
15.79%
Our Hypothesis...
Silence in video is more effective
across multiple cultures. Silence
is Universal because nonverbals
are Universal.
Full transcript