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Numbers Mean Nothing
Transcript of Numbers Mean Nothing
Why Engagement & an Integrated Approach to Social Media are More Important Than Your Follower Count
Presented & Directed by
Director of Public Relations
University of Kentucky
Student Activities Board
What is engaging social media?
Creating a dialogue between an organization and its audience(s).
Developing a meaningful relationship between an organization and its audience(s).
Social media that effectively communicates and further develops an organization's culture and purpose.
What is an integrated approach to social media?
Using all social media platforms in conjunction with each other to effectively communicate with target audience
Engaging an organization’s social media platforms with each other in order to effectively communicate the organization’s culture and purpose
How can I implement engaging & integrated social media?
What defines your organization's culture?
Use multimedia elements - photos, videos, etc.
Implement contests & giveaways
link to lesser-used platforms
Capitalize on the strength of each platform
Groups of 4
How does your organization currently use social media?
Platforms, handles, frequency, etc.
Why are you attending this session?
What do you expect to gain from this session?
What are some other methods?
What have you learned?
Love the presentation?
Hate the presentation?
Want to find out more about UKSAB or this presentation?
Tweet me: @jake_ewing1
Use #NACANumbers on Twitter or Facebook
#SpeakBlue Distinguished Speaker: Anderson Cooper
#TrendingTopics: Marijuana Legalization
Creating Brand Culture
Measurement & Analytics
Market Research Data
TweetReach, Twittonomy, Facebook Insights, Google Analytics, Klout
So...how did my integrated & engaging approach work?
Likes: 19.4% (4,047)
UK Student Activities Board
158.5% increase since August 2013
Followers: 31.6% (2,500)
Engagement: 40 mentions, 85 RTs, 25 Favorites/week
108.9% increase since August 2013
Average 291 views per week
112.5% increase since August 2013
Why do "numbers mean nothing"?
"Profit isn't a purpose, it's a result. To have purpose means the things we do are of real value to others."