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does the media influence our perception on beauty?

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by

Carolina Rodrigo

on 4 June 2014

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Transcript of does the media influence our perception on beauty?

TOK Presentation
Psychology
conformity:

Social comparison:
To compare ourselves to others to validate our opinions = causes negative behavior

shame if we don't look flawless

media influences us to be part of a group - beauty


Real life Situation #3
Dove
Is trying to influence individuals with a more positive point of view of beauty
campaigns to help people realize that the true meaning of beauty relies in oneself
to break the idea of what a perfect woman/man looks like that media wished to portray
Conclusion
To what extent does the media influence our perception of beauty?
Advertisements
Facebook:
the amount of likes
comments

Instagram/Tumblr:
the desire to be 'a Tumblr girl/boy'
perfect beauty
"standardized" poses which represent beauty
Real life situation
negative body image change & overrated weight anxiety:
eating disorders: anorexia & bulimia (male & female)
Ana Carolina Reston (2006) - 88 lb - anorexia
vigorexia - too fit (male)
drug abuse & steroids
low self-esteem and poor body image = more easily manipulated by media
if we know that such an extreme can cause death and that the images are photoshopped, why do we do it?
Real life situation #2 - Social Media
Beauty:









Beauty
Perception
Killing Us Soflty - Jean Kilbourne
Advertising's Image of Women
"failure is inevitable" - no such thing as perfection



how does it affect us?

1) A combination of qualities, such as shape, color, or form, that pleases the aesthetic senses, especially the sight.

2) A beautiful or pleasing thing or person, in particular.


(oxford dictionary)
we reflect what we see on our body
we are not perfect
media shapes/changes our opinions based on advertisements and media
women - weight and appearance
men - masculinity and muscularity
media has great impact on our perception of beauty - we follow social conventions
low self esteem = conformity = influence of media
--> how is our perception influenced?
"The awareness of things through our five senses - smell, touch, taste, sound and SIGHT"
our concept of beauty:
what is it that is beautiful?
History - Evolution of Perception of Beauty
Francisco de Goya - Las Majas (Vestida/ Desnuda)

Image of women - sensual = at that time it was obscene
women cannot be naked!
Bibliography
Kilbroune, J. (2006, October 4) Killing Us Softly 3: Advertising's Image of Women.
http://3.bp.blogspot.com/-AtEaIEIbgh4/TrUrycN6yiI/AAAAAAAAAx0/J5hw_IXb7nQ/s1600/maja%2Bdesnuda.jpg
http://es.wahooart.com/Art.nsf/O/6E3T8G/$File/Francisco+de+Goya+-+The+Clothed+Maja+(La+Maja+Vestida)+.JPG
http://www.andreaschewedesign.com/uploads/1/4/1/4/14148288/2080923_orig.jpeg

Real life Situation #1
(1798-1805)
(1797-1800)
Full transcript