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Cox Media "Why Sports?"
Transcript of Cox Media "Why Sports?"
DID YOU KNOW...
OR HOW ABOUT...
Great Talent Wins Games,
Sports Advertising Wins Customers
Cable television reaches specific customer groups that pay off all season long...
DID YOU KNOW?
of the live sporting events air on cable.
As well as the most
Compared to the average U.S. adult, avid
20% more likely
to have used a
in the past 12 months.
Fans of the
young and affluent
. Adults 18-34 make up the majority of
Stanley Cup viewers
between $73,000 and $84,000.
30% of unique authors
that tweeted about the
Chase for the Sprint Cup were
31% more likely
than the average American
to have children
under the age of 17 at home.
The number of fans watching
games has skyrocketed over the past decade,including a
Target a wide-range of sports fans
Advertisers should think beyond their own favorite sports to consider the events their customers like to watch.
The Audience Diversity "Game Plan"
Family and friends frequently gather around the TV to enjoy sporting events as a group.
These days, technology has made this experience even better.
DID YOU KNOW?
Sports are the
time-shifted genre of television programming, with
99% of 18-to-49-year-old viewers watching live
or within the same day the programs air.
For instance, from Q2 2013 to Q2 2014,
digital viewing increased significantly among American audiences:
is creating a
communal experience for sporting events
on cable while driving viewers back to a "live" television experience to
engage with their online community in real-time
The Audience Engagement "Game Plan"
Think beyond the big game.
Sports-minded fans tune in to a multitude of shows offering news, game wrap-ups, documentaries and more.
Connect with these engaged audiences through various types of programming, long after the teams have left the field.
There are a lot of
associated with advertising within
cable's sports programming.
"The Final Play"
winning advertising strategy through sports
by aligning with a media partner who can help you
best ways to get your target customers
cheering for you!
is home to
The second play....