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Cox Media "Why Sports?"

2016 Smarter Sports Campaign
by

Amber Kapish

on 8 March 2016

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Transcript of Cox Media "Why Sports?"

"Why Sports Advertising is Right for Your Business"
FAST FACTS
```
DID YOU KNOW...
OR HOW ABOUT...
Days
Great Talent Wins Games,
Sports Advertising Wins Customers

Cable television reaches specific customer groups that pay off all season long...
DID YOU KNOW?
of the live sporting events air on cable.
Cable TV
As well as the most
Audience Variety
Women
represent about
one-third
of the
NFL's
viewing audience.
Audience Engagement
Compared to the average U.S. adult, avid
MLB fans
are
20% more likely
to have used a
rental car

company
in the past 12 months.
Fans of the

NHL
are
young and affluent
. Adults 18-34 make up the majority of
Stanley Cup viewers
, with
median incomes
between $73,000 and $84,000.
30% of unique authors
that tweeted about the
NASCAR
Chase for the Sprint Cup were
female
.
Soccer fans
are
31% more likely
than the average American
to have children
under the age of 17 at home.
The number of fans watching
NBA
games has skyrocketed over the past decade,including a
63% increase
in
African-American
viewership.
87%
Target a wide-range of sports fans
Advertisers should think beyond their own favorite sports to consider the events their customers like to watch.
The Audience Diversity "Game Plan"
Family and friends frequently gather around the TV to enjoy sporting events as a group.

These days, technology has made this experience even better.
DID YOU KNOW?
Sports are the
least
time-shifted genre of television programming, with
99% of 18-to-49-year-old viewers watching live
or within the same day the programs air.
For instance, from Q2 2013 to Q2 2014,
digital viewing increased significantly among American audiences:

Social Media
is creating a
communal experience for sporting events
on cable while driving viewers back to a "live" television experience to
engage with their online community in real-time
.
The Audience Engagement "Game Plan"
Think beyond the big game.
Sports-minded fans tune in to a multitude of shows offering news, game wrap-ups, documentaries and more.
Connect with these engaged audiences through various types of programming, long after the teams have left the field.
There are a lot of
benefits
associated with advertising within
cable's sports programming.
"The Final Play"
Build a
winning advertising strategy through sports

television
by aligning with a media partner who can help you
identify the

best ways to get your target customers
cheering for you!
is home to

premium sports:
widely viewed
niche sports:
Advertising
in sports

will

reach your
target audience

through...
53%

from ages

18-34
60%

from ages

50-64

80%

from ages

35-49
#Sports
Social Savvy
The second play....
Full transcript