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Charlotte Eriksen

on 9 December 2013

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Transcript of Kellogg's

Interesting Facts:
Kellogg's was founded in 1906.
Kellogg's owns Pringles and Poptarts
Its the 2nd largest snack company in the world after Pepsico (Kelloggscompany, 2013).

Some reasons we like Kellogg's
Their CSR initiatives
Their products
Health & Nutritional Values
Kellogg's ranked 4th in BCC's 2011 CSR Index...
Kellogg's ranked 5th in Fortune Magazine's "World's Most Admired Companies" list.

Kellogg's CSR initiatives incorporate four main areas:

Kellogg’s was the first company to advertise on the Times Square billboard in New York City. (Kelloggs Press, 2011)

The Kelloggs Brand is already well established

Our favourite products include
Rice Krispies
Special K Bars
Rice Krispies

Change of faces. Snap! Crackle! Pop! [Online]. [Accessed 24 November 2013]. Available from : changeoffaces.wordpress.com/meet-the-faces/snap-crackle-pop/

Dreamstime. n.d.
Corn flakes in bowl.
[Online]. [Accessed 23 November 2013]. Available from: http://www.dreamstime.com/stock-photo-corn-flakes-bowl-image18381580

Kellogg’s. 2011.
Corporate Responsibility Report.
[Online]. [Accessed 20 November 2013]. Available from: http://www.socialfunds.com/shared/reports/1335846896_Kelloggs_2011_CRR.pdf

Kellogg's 2011 Corporate Responsibilty [Online] . Available at http://www.kelloggcompany.com/content/dam/kelloggcompany.pdf

Kelloggs. 2013. Kellogg's Special K Products. [Online]. [Accessed 24 Nov 2013]. Available at: http://www.kelloggs.ca/en_CA/SpecialKProducts.html

Kelloggs Company. 2013. Kelloggs Corporate Responsibility. [Online]. [Accessed 24 Nov 2013]. Available at: http://crr.kelloggcompany.com/en_US/corporate-responsibility/environment.html

Kelloggs NZ. 2013. Products. [Online]. [Assessed 22 Nov 2013]. Available at: http://www.kellogg.co.nz/Home/Products/Snacks/

Kellogg’s Pop Tarts. n.d.
Low Fat Strawberry.
[Online]. [Accessed 22 November 2013]. Available from: http://www.poptarts.com/flavors/fruit/low-fat-strawberry

Kelloggs Press Office. 2011. Fast Facts. [Online]. [Accessed Nov 19 2013]. Available at: eb.archive.org/web/20101204044445/http://www.kelloggs.ie/whatson/pressoffice/Company/fast-facts.aspx

Money Saving Madness. 2013.
New Coupons for Carolina Rice, Kellogg’s Pop Tarts, Garnier & More.
[Online]. [Accessed 23 November 2013]. Available from: http://www.moneysavingmadness.com/2013/09/new-coupons-for-carolina-rice-kelloggs-pop-tarts-garnier-more/

Special K. 2013. The Gains Project. [Online]. [Accessed 24 Nov 2013]. Available at: http://www.specialk.com/en_us/gains-project.html

Contributed more than $38 million in cash and products to organizations around the world in 2011.

Varied schemes to benefit communities including:
Hunger Relief
Be a Good Cookie
Breast Cancer Donations
Disaster Relief Donations ($500,000 to Japan)
Community Development (Swimming Lessons)
Physical Fitness Initiatives
Social Responsibility

& Products

Kellogg's workplaces around the world have:

recognitions by 'The Great Place to Work' institute
labour standards better than or at national laws
great diversity and inclusion
doubled efforts to ensure workplace and employee safety
programmes to support employee's well-being

Nutrition & Health Dedication
Reducing Sodium by 25%
Vitamin D
Fiber and whole grains
Gluten-free and vegetarian options

Other Aspects
Responsible Marketing
Industry Pledges
Consumer Information
Quality & Safety
Purpose: "Nourishing families so they can flourish and thrive."
Pop-Tarts are Kellogg's most popular brand in the US.
Pop-Tarts are sold in several countries
Intended as a breakfast or snack product
Offers low fat options
(Kelloggs Poptarts, 2013)
Pop Tarts
Snap, crackle, and pop
Why Rice Krispies?
Nutritional Information
The #1 Reason

The first Kellogg's product
Was invented by Will Keith Kellogg
Produced at Trafford Park in Manchester
2.8mil bowls every day in the UK
128bil every year worldwide
(Kellogg Fast Facts)
Healthy & Nutritional (Vitamin Supplements)

Coco Pops
Reduced waste by 20.3% in 2010, while 93% of waste is recycled or used for animal feed or energy production.
Reduced energy use, greenhouse gas emissions and water use by 20% from 2005-2015.
Ranked 36th in top 100 best Global Green Brands
Chocolate toasted
Flavoured with real cocoa and fortified with additional nutrients
Provides vitamins and iron.
The cereal was introduced in the Unite States in 1958.
Fat Reduced Cocoa Powder
GoGreen Initiative
Organic initiative
Incentive, Social, Achievement and Power Motivation
Environmental Motives+Gains
Special K Bars
Special K snacks
Weight maintenance
Protein & Nourishment
The Gains Project
Carbon Footprint
We love Kellogg's because
We like the products
We like the brand
We like the company's impresive CSRs

Who doesn't love breakfast?
Full transcript