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Web 2.0 and Public Health - 2013 version

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andy tattersall

on 14 May 2013

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Transcript of Web 2.0 and Public Health - 2013 version

Image used under a Creative Commons By Attribution Licence - Some rights reserved by Ben Atkin Web 2.0 and Public Health
Andy Tattersall
a.tattersall@shef.ac.uk
andy_tattersall The Roadmap
Web 1.0 and beyond Characteristics of Web 2.0
Free
Mobile
Social
Flexible
Informal
Interactive
Democratic
Accessible (Cloud)
Perpetual Beta
Multi-Contextual http://www.flickr.com/photos/snbeach/2212065600/ used under a Creative Commons Licence © Malcolm Brown The Read-Write Web "Quote 2.0" "Web 2.0 is a state of mind"
Unknown "If you are not paying for it, you're not the customer; you're the product being sold"
blue_beetle (2010) http://www.metafilter.com/95152/Userdriven-discontent#3256046 (last accessed 16/03/2012) 'Websites are not important anymore - the Social Web is'
Phil Bradley - Internet Librarian International 2011 'Web 2.0 is an attitude not a technology.'
Davis, I., "Talis, Web 2.0 and All That", Internet Alchemy blog, 4 July 2005 http://internetalchemy.org/2005/07/talis-web-20-and-all-that (last accessed 16/03/2012) Image used with Creative Commons By Attribution Licence Some rights reserved by  Mykl Roventine
http://www.flickr.com/photos/myklroventine/3890246701/sizes/l/in/photostream/ The Web we know now, which loads into a browser window in essentially static screenfuls, is only an embryo of the Web to come. The first glimmerings of Web 2.0 are beginning to appear, and we are just starting to see how that embryo might develop. The Web will be understood not as screenfuls of text and graphics but as a transport mechanism, the ether through which interactivity happens
DiNucci, Darcy (1999). "Fragmented Future". Print 53 (4): 32. http://darcyd.com/fragmented_future.pdf
(last accessed 16/03/2012) What is on the horizon? Video Mobile The wisdom of the crowd Why Web 2.0?

It will become commonplace – Cloud Computing
Professional development - Transferable skills
Time efficiency – Work better
Flexibility – Work on anything where you want
Collaboration – Work with anyone from anywhere
Because some of these tools are fun – Enjoyment = creativity, even in the workplace
Further Research
Phil Bradley
Dragon's Den
Cnet
BBC Click
Wired
Mashable
Go to Web 2.0
Social Media Today
Guardian Technology
Guardian Government Computing Gaming http://en.wikipedia.org/wiki/Diffusion_of_innovations (last accessed 16/03/2012) http://www.theverge.com/2012/3/13/2866135/t-haler-digital-inhaler-battling-asthma-interactive-game?utm_source=dlvr.it&utm_medium=twitter
(last accessed 16/03/2012) http://news.cnet.com/8301-17938_105-57321725-1/ebutton-knows-if-youre-a-workout-warrior-or-a-slug/ (last accessed 16/03/2012) Augmented Reality Infographics &
Visualisation Cisco: Smartphone traffic will grow 50-fold by 2016
http://www.zdnet.com/blog/btl/cisco-smartphone-traffic-will-grow-50-fold-by-2016/69429 (last accessed 16/03/2012) The smart phone - the death of watches, clocks, address books, house and car keys, credit cards, mp3 players, cameras, video recorders? The sum of all forms of video (TV, video on demand [VoD], Internet, and P2P) will continue to be approximately 90 percent of global consumer traffic by 2015.
Cisco - Cisco Visual Networking Index: Forecast and Methodology, 2010-2015 http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-481360_ns827_Networking_Solutions_White_Paper.html (last accessed 16/03./2012) © kcatoto - http://visual.ly/users/kcatoto A Model for Mining Public Health Topics from Twitter

Human Language Technology Center of Excellence
Department of Computer Science
Johns Hopkins University
http://www.cs.jhu.edu/~mdredze/publications/2011.tech.twitter_health.pdf Do your research...
Will your application be?
Mobile
Future proof
Unique - USP
Social
Affordable
Multi-platform
Sellable
Visual
Not easy to emulate
Transferable - globally Cloud Computing "Cloud computing is the delivery of computing as a service rather than a product, whereby shared resources, software, and information are provided to computers and other devices as a utility (like the electricity grid) over a network (typically the Internet)"
The NIST Definition of Cloud Computing. National Institute of Science and Technology.
http://csrc.nist.gov/publications/nistpubs/800-145/SP800-145.pdf (last accessed 01/03/2013) Good luck in the Dragon's Den Used under a Creative Commons By Attribution Licence - © Some rights reserved by epSos.de http://www.flickr.com/photos/epsos/6891884187/sizes/l/in/photostream/ Cisco predict that video would make up over 50% of all consumer Internet traffic by 2012
Mobile content has already exceeded 50%
YouTube now has 72 hours of content uploaded every single minute
http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html Pew Center's research show smartphones have reached 50% market penetration in the US
Pew also indicate that 25% of American consumers now own a tablet.
http://www.pewinternet.org/ Exercise 1. Form into Groups
2. Join http://www.scoop.it
3. Go to http://www.scoop.it/t/web-2-0-and-public-health
4. Make comments - evaluate each tool - application
5. Create a shared Google Doc and framework the key components your Web 2.0/mobile app tool A Model for Mining Public Health Topics from Twitter
http://www.cs.jhu.edu/~mdredze/publications/2011.tech.twitter_health.pdf
[last Accessed 1/3/2013] http://pinterest.com/uwsph/public-health-infographics/
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