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Countryside Fireplaces - Oct. 2017

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Manitoba/Ontario Prezi

on 1 November 2017

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Transcript of Countryside Fireplaces - Oct. 2017

Plumbing and Heating Competitors
Electric Competitors
How To Advertise
What's Your Message?
1 of 1
10-second Commercial Liner
What's Your Message?
1 of 2
30-second commercials
What's Your Message?
Marketing Summary
Increase Marketshare = Increased Profits For You
Increase Top-of-Mind Awareness for the "Right Now" Customer
Tell Consumers Why They Should Choose Countryside Fireplaces
Frequency + Consistency + Message = Marketshare
CFRY, MIX 96, and COUNTRY 93 can help you reach these customers!
3 of 3
30 second commercials
What's Your Message
Why Radio
With CFRY, MIX 96, and COUNTRY 93 YOU will be...
Connected with our
Connected with our
Connected with your
We are trying to exploit the
market that already exists,
and direct customers to your
place of business.
We are not trying to create a market for your product.
It is what you do when you can't see someone in person.
Why Advertise
How Countryside Fireplaces Can...
It's Effective & Personal
Your potential customers spend more time with Radio & Online than any other type of local media.

92% of adults listen to radio an average of 20+ hours per week.

CFRY, MIX 96, and COUNTRY 93 have a personal and local connection with our audience.

Radio is accessible in the car, at home, at work, on your mobile phone/tablet, in stores, restaurants, and at the dentists office.

Success Stories
Fort McMurray
Donation Drive
CFRY Helps Annual
Kettle Campaign
ROK 50/50
Tank & Trailer
You have little or no control over what is being said about you on social media or in the marketplace, but you have total control over the image your advertising creates.
While your competitors repeatedly try to steal market share, advertising is a great reminder to maintain customer loyalty.
Radio can reach and influence consumers who may be predisposed to other businesses. Consumers who are loyal to competitors may not take time to read about you online or in print, but can be influenced as they go about their daily activities. The old expression “we have eye lids, but not ear lids” means we can skip over printed, or online messages, or other passive media messages but can absorb intrusive radio messages without consciously engaging.
The internet has made it fast and easy to search for the facts details and prices about your offerings. But more often than not buyer decisions are made emotionally and only justified logically with research and facts after that emotional story has won their hearts. Radio’s human voice, story telling, and humour can inspire consumers to search for your facts and details online.
Recency theory suggests that ads are more relevant and have more impact as consumers get closer to making purchase decisions. Advertising consistently on radio carries your message through the entire buying process, from creating a pre-need preference for your business to a time of pulling the purchase trigger.
You Control Your Advertising
Advertising Reinforces Your Existing Customer Base
Radio Is Intrusive
Radio Can Tell Your Story
Recency and Immediacy
How did you get here?
What are you doing now?
Where are you going?
Why Radio?
Radio Creates Pre-need Preference
Radio is Intrusive
Radio Tells Your Story
Purkess Electric
Countryside Fireplaces
Use available co-op money.
Influence target audience.
Lack of Awareness.
To Sell Countryside Fireplaces to the General Public and Contractors.
The Competition.
New Exciting Showroom.
Only Fireplace Showroom in Portage la Prairie and Surrounding Area.
W.E.T. Certified Inspector on Staff.
Centrally Located in Portage la Prairie.
2 of 2
30-second commercials
What's Your Message?
3 of 3
30-second commercials
What's Your Message?
If you could afford it, you would have a professional sales person tell your story to every prospect in your market. Advertising was invented as a more cost effective way of telling your story to hundreds or thousands of people you could not afford to reach in person with your sales force.
Advertising is Cost Effective
Full transcript