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La Cuchara| PR & Social Media Proposal| v1
Transcript of La Cuchara| PR & Social Media Proposal| v1
Generate visibility for La Cuchara via traditional and social/digital Chicago media channels
Raise awareness amongst media & consumer audiences
Create consumer loyalty program that engages and rewards repeat consumer behavior
Build online community of fans and followers
Drive reputation and buzz by leveraging key influencers (i.e. media, community leaders, & social superstars)
Create network of media brand fans by inviting key food critics & writers to dine at la Cuchara
Create smart targeted media pitches that distinguish La Cuchara as a leader —different from others in the market
Explore opportunities to invite community influencers/tastemakers and core audiences to experience La Cuchara (i.e. grand opening party)
Create a "reason to dine" for La Cuchara target audiences (i.e. young professionals, happy hour crowd, sports fans). Reward them with exclusive restaurant parties/events, e-promotions, and social/digital incentives
Drive continual online community engagement through: original "fresh" content, conversations, peer to peer sharing challenges (i.e: what's on your spoon? photo uploads). Stimulate connections that translate into conversions (aka sales)
Conduct media outreach to traditional & non-traditional Chicago media outlets. Outreach includes: print, broadcast and online channels. Focus on food/dining, entertainment & lifestyle media
Create engaging press materials that bring La Cuchara's mission and menu to life
Build La Cuchara's online community across multiple social platforms including: Facebook, Twitter, Instagram, GrubHub, and others TBD
Connect with consumers via direct mailings, social media, and email marketing (i.e. local businesses, food writers, social scenesters, community
Increase visibility & engagement in community via promotional outreach to local businesses
PR & SOCIAL MEDIA PROPOSAL
presented by: Alana Bardauskis | (708) 253-5216 | email@example.com
$2500 /month. Rate includes PR & Social Media support
Quote based on 62 hours per month
Hours to be divided amongst social media (40%) & PR outreach (60%)
Additional hours to be approved & billed at $20-40/hour rate depending on type of work
PR: Enlist PR support during key phases/seasons
Restaurant launch (2-3 months of PR support)
Other opportunities include: peak seasons, holidays, sports seasons, special events/promotions
Social Media: Continual support should be given to ensure social media community engagement and growth. Updates & community engagement should occur at minimum on a bi-weekly basis.
PR TARGETS & TIMELINE
Media Pitch & Key messaging
PR TARGETS AND TIMELINES
SOCIAL MEDIA TARGETS
Develop social media profiles on Facebook, Twitter, Instagram, FourSquare & more
Engage with community (minimally bi-weekly basis)
Create messaging (i.e.: tweets, Facebook posts)
Compile image gallery for online usage
Organize promotions & specials for social media featured promotion
Friend/follow/fan key social influencers (i.e.: media outlets, food reporters, stars, community opinion leaders)
SOCIAL MEDIA TARGETS & TIMELINES
Thank you. Gracias.
BUDGET * proposed *
Chicago Tribune, Sun-Times, Chicago Reader, RedEye, TimeOut Chicago, Chicago magazine, CS magazine, Hoy
WLS-TV (ABC), WMAQ-TV (NBC), WBBM-TV (CBS), WGN-TV, WFLD-TV, WBEZ-FM, Hungry Hound, Windy City Live, Check Please, Chicago Best!
Metromix, Zagat Guide, Chicagoist, Chicagomag.com, Chicago Eater
PR support suggested in spurts to capitalize on opportunities to increase traffic or visibility for La Cuchara. Key opportunities for PR support noted below.
1. Restaurant Launch
2. Sport or Season
3. Special Event/Party, Award/Achievement, or Partnership
Media outreach to include Chicago area print, broadcast & online media
Focus on food/dining, entertainment & lifestyle media
PR support suggested in waves. 1st wave: Restaurant Launch (Duration: 3 months: April-June 2013)
Generate positive buzz amongst media & core consumer groups to generate sales and customer affinity
Suggested PR stunt *examples *:
"Just a spoonful": Send select media "bites" of signature dishes as an invitation to dine/review La Cuchara.
Get La Cuchara to be the official food partner at high profile fundraisers & charity events
SOCIAL MEDIA TARGETS:
MEDIA TARGETS *select* :
SOCIAL MEDIA OUTREACH:
Win lunch for your office offers only available via social media
What's on your spoon? Have community upload photos of them dining at La Cuchara. Share to win special dining offers.
Offer online digital exclusives for social community