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Timeline of Social Media Platforms

ARH 207 Case Study Post 2

Jaclyn Lattanza

on 5 December 2013

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Transcript of Timeline of Social Media Platforms

Social Media
Jaclyn Lattanza
1969 - 2013
CompuServe Information Service (CIS)
The Advanced Research Projects Agency Network (ARPANET)
CompuServe Information Service (CIS)
First major commercial online service in the United States.
Founded as Compu-Serv Network, Inc.
in Columbus, Ohio.
Since the purchase of CIS' Division by AOL, it has operated as an online service provider and an Internet service provider.
The Advanced Research Projects Agency Network
One of the world's first operational
packet switching networks.
Designed as a computer version of the
nuclear bomb shelter - it protected the flow of information between military installations.
Created a network of geographically separated computers that could exchange
information via a newly designed protocol:
NCP (Network Control Protocol).
Project Gutenberg
The first email was sent between two machines that were side by side.
It was sent by Ray Tomlinson through ARPANET.
He worked with a small group of programmers to develop a time-sharing system: TENEX.
Project Gutenberg
The oldest digital library - claimed over 42,000 items in its collection (as of 3/2013).
Volunteer effort to digitize and archive cultural works to encourage the production and distribution of eBooks.
Founded by Michael Hart
Bulletin Board Systems (BBS)
A computerized system used to exchange public messages or files.
Typically reached by using a dial-up modem.
All users can post their own messages for everyone to read.
The boards encourage interactions between people who share the same interests.
Messages can be saved and shared by users.
Unsolicited bulk messages that are sent through electronic messaging systems.
The most recognized form is e-mail spam.
The first piece of bulk e-mail was sent to more than 400 people via ARPANET.
Bulletin Board System
Collection of newsgroups (categories) where users can post messages and files.
All users can see new posts on the newsserver and then reply to them.
Posts are not stored in one server and are only available for a certain amount of time.
Usenet led to internet forums.
Usenet also resembles a BBS.
Access to Usenet requires the software newsreader.
Whole Earth 'Lectronic Link (WELL)
Destination for conversation and discussion.
Where Howard Rheingold first coined the term "virtual community".
It's a secretive community where people make friends and interact with each other based on their interests.
Members must purchase a subscription to get
the most out of The WELL.
Whole Earth 'Lectronic Link (WELL)
Internet Relay Chat (IRC)
Internet Relay Chat (IRC)
Provides a way of communicating in real time with people from all over the world.
Designed to enable conversations between more than two people at a time.
Must be able to connect to an IRC server.
World Wide Web
World Wide Web
System of interlinked hypertext documents accessed via the Internet.
A web browser allows users to view web pages that can contain text, images, videos, etc.
Tim Berners-Lee is the inventor of the World Wide Web.
He also built the world's first web server and web page.
The Web went public in 1991.
NCSA (National Center for Supercomputing Applications) Mosaic
NCSA Mosaic
Popularized the World Wide Web.
First web browser to include features such as icons, bookmarks, an attractive interface and pictures that made the software easier to use.
Developed at the National Center for Supercomputing Applications at the University of Illinois Urbana-Champaign.
Justin's Links from the Underground
Justin's Links from the Underground
Justin Hall created a personal diary on the web and named it Justin's Links from the Underground.
The diary was called a "web log" until the name was shortened to just blog.
In it he posted about his life and expressed his thoughts.
No one had ever done anything like it, making Hall the first.
One of the first social media sites.
It was created as an online community of registered members worldwide.
The network gave users the opportunity to personalize their online experiences by publishing their own content and interacting with others with similar interests.
Orginally founded by David Bohnett and John Rezner as Beverly Hills Internet (BHI).
Users selected a "city" to place their web pages. The "cities" were named after real cities or regions according to their content.
Ex: Entertainment content would be assigned to Hollywood.
Ten years after Yahoo! bought GeoCities in 2009, it was shut down in the United States.
The GeoCities Japan is still available.
"I Seek You"
Instant Messaging Program

The first Internet-wide instant messaging service.
First developed and popularized by the Israeli company Mirabilis, then bought by America Online (AOL).

Microsoft Hotmail
AOL Instant Messenger (AIM)
Microsoft Hotmail
One of the first webmail services.
The name "Hotmail" was chosen out of others ending in -mail because it included the letters HTML.
It was localized for different markets around the globe and became the world's largest webmail service with more than 30 million active members after two years.
Now it is Outlook.com by Microsoft.
AOL Instant Messenger
All users have a user name (screename) which is their identity on AIM.
A list of contacts is created (buddy list) by each user for better organization of their buddies.
Users can chat instantly with their buddies who are online.
Users who are offline are signed off or have an "away message" set, indicating their unavailability.
Founded by Larry Page & Sergey Brin.
Mission Statement: "to organize the world's
information and make it
universally accessible and
It has evolved from
being just a major search

engine to providing email
(Gmail), storage (Google Drive)
and social networking (Google+).
Created to give users the opportunity to share their thoughts with the world.
There is a simple-to-use interface to get started.
There are many blog templates to choose from as well as the option to share photos and videos.
Having a popular blog can lead to earning money and developing a community

A social network created for professionals.
Users have the opportunity to actively search for jobs and read work-related content on the site.
Users' profiles include their current jobs, work experience, areas of expertise and full resume.
Users can also connect with other users with the same experience or interests.
An image and video hosting website dedicated to preserving and sharing the entire photo and video lifecycle.
It is widely used for both personal and business purposes.
Links from personal accounts are sometimes used for avatars on Internet forums, storage of videos, embedding on blogs and distribution in social networks.
Images on Photobucket are frequently linked to online businesses, online auctions and classified advertisements.
A social networking site that was heavily based on music.
Many talented musicians became big from their popularity and following on Myspace.
Users who were not musicians designed their own page with different colors, text, pictures and even music to interact with friends and celebrities.
From 2005-2008 it was the most visited social networking site in the world.
A publishing platform that makes it easy for anyone to publish a blog or website online, for free.
Users have the option to design their pages with color, different fonts and pictures.
They can also continuously edit their pages as well as add a comment box and buttons to share on other social media sites.
It is especially great for writers, bloggers, photographers and artists!
Allows users all around the world to communicate by voice, video and text (instant messaging).
A voice call requires both users to have a microphone and a video chat requires a webcam.
The instant messaging can be done through Skype doesn't require extra technology.
Only two users can chat at a time.
One must dial the other's phone number and the other must accept the call
before chatting.
One of the most popular social networking sites.
Users are able to connect with people from all over the world by chatting, sharing pictures and videos, and playing online games.
Pages, groups and events can also be created which helps more users connect with each other.
It is a great forum to stay in contact with people who have moved locations and changed schools or jobs.
Businesses can create ads to target users


A video-sharing website where users upload their own videos for others to see.
Most videos are uploaded by individuals but some are posted by news organizations and TV programs.
It has become more than just a video-sharing/viewing website. It gives users the opportunity to interact.
Users can like or dislike videos as well as post comments.
Videos can also be shared.
Those who want to watch videos on
YouTube do not need to
have an account.
A social networking and microblogging site.
After creating a username (handle) with the prefix "@", users are able to send and read "tweets".
Tweet are messages that are limited to 140 characters and are put on the timelines of all of the users that are following the user who sent it.
Other users can "retweet" the tweet if it is public, which sends it to all of their followers. They can also favorite the tweet which puts it on a "favorites" list.
Hashtags (#) are used in tweets to indicate trending topics on Twitter.
The world's largest community where
presentations are shared.
It also supports documents, PDFs, videos and webinars.
Individuals and organizations upload material to share ideas, conduct research, connect with others and generate leads for their businesses.
Anyone can view and
download material on topics that interest them.

A forum that provides users with an easy way to create and share live video.
Users can browse thousands of premium broadcasters streaming their news, radio, entertainment, sports and social channels.
Justin.tv viewers watch more than 300 million live streams available in over 250 countries each month.
They also spend more time watching Justin.tv videos than YouTube.
Provides all users the opportunity to create their own blog that they can share text, photos, quotes, links, music and videos on.
Each post is placed on the user's blog as well as their followers' dashboard of posts.
Followers can "reblog" a post which, like Twitter, sends that post out to their followers; they can "like" a post; and they can also share a post on other social media platforms.
The leading video technology platform for live business communications.
When it was founded, its vision was to bring live online broadcasting technology mainstream.
It was originally created to connect military service members to their family and friends across the world.
Now it has gained a more social aspect for all broadcasters to reach an audience.
A forum where people can learn more about each other.
Anyone without an account can interact with users who have an account.
They can post a comment or question publicly or anonymously.
Then they just simply wait for the user to apply.
Unfortunately, this forum too-easily invites cyber-bullies to attack users anonymously.
A photo-sharing website that is inspired by a pinboard.
It allows users to create theme-based categories (boards) to organize the photos that they like.
The posts that users upload are called "pins".
Users can follow each other to see more pins by other users.
Users can "repin" a post which like Twitter and Tumblr sends it to their followers.
They can also like a pin.
A photo-sharing and video-sharing platform that
is primarily used through a mobile app.
Before users post pictures and 15-second videos, they can choose to apply a digital filter to them to change the look.
Users can "like" posts and comment on posts.
It is owned by Facebook since 2012.
A photo and video sharing and management site.
Users can make their material available to the people they choose.
It is also a site where users can organize their own photos and videos.
They can also give their friends, family members and other users permission to organize what they have uploaded.
A social news and entertainment website where registered users submit content in the form of either a link or text post.
Other users have the opportunity to vote the submitted post "up" or "down", which ranks the post and determines its position on the site's pages and front page.
Content entries are organized by areas of interest called "subreddits".
Registered users who actively engage in submitting posts or comment on posts are called "redditors".
A mobile app that enables its users
to post 6-second video clips.
These video clips are called "vines"
Users can "revine" posts which sends
that post to their followers, they can
"like" posts and comment on them.
Vines can be shared to other social media platforms.
It is owned by Twitter since 2012.
The Future
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