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What Social Media Means to Fraternity and Sorority Life

Finding the impact of Social Media on Greeks and how we can use it to our advantage.

Heather Harper

on 27 April 2011

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Transcript of What Social Media Means to Fraternity and Sorority Life

Social Media and
Fraternity and Sorority Life What are we talking about? Overview
Benefits and Drawbacks
POST Method An Introduction... What?
Building an army "we have to be here..
...but why?" Recruitment/Programming
"One of Us"
Saving the image Benefits Expanding membership
Excelling in communication
Positive image
Larger programs Drawbacks "Those" members
Negative pictures/updates
Expedited communication of negative stories
POST Method Post
Technology post- people What do PNMs want?
What is important to them? post- objectives What are our goals?
Making vs. Doing
Internal objectives? post- strategy Listening find out what our brand stands for
Understand the buzz is shifting
Find sources of influence
Manage PR crises
Generate new marketing ideas post- technology what should we be using? Blogs
WebGreek "your brand is what your customers say it is" thanks! Brent Bowers, Alpha Sigma Phi Fraternity
Heather Harper, Delta Phi Epsilon Sorority
Full transcript