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Airbnb Strategic Analysis

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by

Yuan Feng

on 17 May 2016

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Transcript of Airbnb Strategic Analysis

ABOUT
2008
2009
2015
present
Vision Mission Strategy
STP
authentic
exp & personal
connection
brand equity
REVENUE $B
GROWTH %
valuation $b
key strategic challenge
thank you.
P&S
industries
accommodations
application service
lodging
asp industry
lodging
asp
SCP
5-force
buyer's
substitutes
rivalry
buyer's
new entrants
substitutes
lodging
asp
capital
tech.
sales & mktg
int'l presence
awareness
brand equity
copyrights
patents
customer base
expertise
knowledge
vrio
resources
copyrights
brand equity
copyrights
brand equity
capital
expertise
lodging
asp
competition
strengths
&
weaknesses
safety
economic impact
loyalty program
Safety & Security
Data & Customization
Loyalty Program
SOLUTION
1. http://static4.techinsider.io/image/56423cc49dd7cc1d008c8d73/airbnb-is-turning-into-the-travel-agency-of-the-future.jpg
2. http://www.travelandleisure.com/sites/default/files/styles/tnl_redesign_article_landing_page/public/1458067297/airbnb-introvert-GUIDE0316.jpg?itok=BFKkTucq
3. http://4.bp.blogspot.com/-VbBhMkHD3AU/Vhg-RwAUJJI/AAAAAAAAb1w/yyY20SIUv1k/s1600/Airbnb%2BParis%2BFrance%2B%25282%2529.JPG
4. http://www.webintravel.com/wp-content/uploads/2016/01/Osaka-vichie81-iStock-662x450.gif
5. http://www.travelandleisure.com/sites/default/files/styles/1600x1000/public/1457986803/Airbnb-Etiquette-TIPS0316.jpg?itok=hPlRogOh
6. http://cdn.skim.gs/images/v1/msi/wsqpmtq3e5s6ayii2wcj/what-my-kids-thought-of-michael-sams-gay-kiss
7. http://cdn.nomadsworld.com/image/resize.php?url=images/featured/hero-travel-stories-1.jpg&width=1600
8. http://www.luxetravel.com/wp-content/uploads/2014/01/Virtuoso_Luxe_Report_Luxe_Travel.jpg
9. WSJ - https://preaprez.files.wordpress.com/2015/10/wallstreetsigngeneric20120305.jpg
10. http://www.officelovin.com/wp-content/uploads/2014/07/grow-marketing-4.jpg

gRAPHICS USED:
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