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GUERRILLA MARKETING

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by

Paula Prieto Cisneros

on 25 August 2015

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Transcript of GUERRILLA MARKETING

GUERRILLA MARKETING
Anna Verzunova
Stefano Balestra
Paula Prieto Cisneros

A presentation on
AGENDA
Introduction to Marketing


Marketing tools
Outbound vs inbound marketing
Characteristics
Types
SWOT analysis
Campaigns
GUERRILLA MARKETING
Future
SPRITE GUERRILLA MARKETING CAMPAIGN
AN INTRODUCTION TO MARKETING
The core of any business
A way of communication
Sell product or service
MARKETING PRACTICES
AIM
Target market
Analyze market
Understand customers needs
MARKETING TOOLS
WOM
Sponsorship
TV
Online
Radio
Social Media
Guerrilla
Advertisement
Marketing
Outbound vs. Inbound Marketing
GUERRILLA MARKETING
"The use unconventional tactics to advertise on a small budget” (Levinson, 1984).

ORIGINS
A way for small organization with low budget to compete with big ones

LEVINSON
“Don't place expensive ads; pull a PR stunt for free publicity”
“Don't hang a banner to advertise a sale; give away products on the street”
GUERRILLA MARKETING
INBOUND MARKETING
SOMETHING UNUSUAL
UNSUAL TOOLS USEFUL FOR COMPANIES?
Therefore, companies need to
Create positive brand image
Grab consumers' attention
Increase ROI
KNOW
how to
WHILE HAVING A LOW BUDGET
INSIGHT TO GUERRILLA MARKETING
Not interested in traditional advertisement
they need more
CHARACTERISTICS OF GUERRILLA MARKETING
TYPES OF GUERRILLA MARKETING
VIRAL MARKETING
AMBIENT MARKETING
GRASSROOTS MARKETING
ALTERNATIVE MARKETING
EXPERIMENTAL MARKETING
GUERRILLA MARKETING CAMPAIGNS
SWOT ANALYSIS
SUCCESSFUL AND UNSUCCESSFUL CAMPAIGNS
SUCCESSFUL
UNSUCCESSFUL
OUR GUERRILLA MARKETING CAMPAIGN
FUTURE OF GUERRILLA MARKETING
Still a new concept
It will grow
Saturation? Decline?
Harder to find new ideas
One shot game

CONCLUSION
Building interpersonal relationship with consumer
Organizations need to constantly change marketing strategies

“The strongest enemy is the one committing an unexpected attack”
A little insight
CONCLUSION
Full transcript