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Transcript of GUERRILLA MARKETING
Paula Prieto Cisneros
A presentation on
Introduction to Marketing
Outbound vs inbound marketing
SPRITE GUERRILLA MARKETING CAMPAIGN
AN INTRODUCTION TO MARKETING
The core of any business
A way of communication
Sell product or service
Understand customers needs
Outbound vs. Inbound Marketing
"The use unconventional tactics to advertise on a small budget” (Levinson, 1984).
A way for small organization with low budget to compete with big ones
“Don't place expensive ads; pull a PR stunt for free publicity”
“Don't hang a banner to advertise a sale; give away products on the street”
UNSUAL TOOLS USEFUL FOR COMPANIES?
Therefore, companies need to
Create positive brand image
Grab consumers' attention
WHILE HAVING A LOW BUDGET
INSIGHT TO GUERRILLA MARKETING
Not interested in traditional advertisement
they need more
CHARACTERISTICS OF GUERRILLA MARKETING
TYPES OF GUERRILLA MARKETING
GUERRILLA MARKETING CAMPAIGNS
SUCCESSFUL AND UNSUCCESSFUL CAMPAIGNS
OUR GUERRILLA MARKETING CAMPAIGN
FUTURE OF GUERRILLA MARKETING
Still a new concept
It will grow
Harder to find new ideas
One shot game
Building interpersonal relationship with consumer
Organizations need to constantly change marketing strategies
“The strongest enemy is the one committing an unexpected attack”
A little insight