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Globalisation - Nike

Presentation on the globalisation of Nike
by

Ella Wheeley

on 7 September 2014

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Transcript of Globalisation - Nike

Globalisation:
Nike
How Many Shops Do Nike Have Worldwide?
Over 147,000 in over 140 countries around the world, including the UK, Russia, Pakistan, and Turkey.
How Many Factories Do Nike Have?
Over 648, with 800,000 workers in 45 countries, including China, Indonesia, Vietnam, Italy, Philippines, Taiwan, and South Korea, none of which are owned by Nike, so they have no control over them.
How Many Nike Trainers Are Sold Every Year?
Over 35 million Nike trainers were sold last year in Europe alone. However Nike also markets products under the names of Umbro, Converse, and Air Jordan
$645 Million was made in 2011, which was up by 15% from the previous year.
How Much Profit Does Nike Make Every Year?
Blue Ribbon Sports started in early 1964 in America after being founded by Phillip Knight and Bill Bowerman. They are now called Nike after the Greek goddess of victory. Their headquarters are now in Oregon.
Where Did Nike Originate?
Globalisation & Nike
Thank You For Listening... By Aaliyah Chance and Ella Wheeley
Introduction
We selected the company Nike for our research as we see it as a key example of globalisation because, although it began in the USA, it is now a worldwide, well known brand. In the presentation we will be looking at how widespread Nike is, where their shoes are made, and public opinion.
Limitations
Although we tried to make our research thorough, some of our sources were secondary which meant that we could not ensure that they were accurate, however we did try to get the average result for most of the statistics. We also found it difficult when collecting primary sources, such as the questionnaire we conducted, this was mainly because the opinions we collected were only from 9L, which means that they may not be the same as the general public.
A class questionnaire revealed that over 75% owned a pair of Nike trainers and over 70% of these people owned more than one pair.
Questionnaire
What Is Globalisation?
What Is Globalisation?
Globalisation is "growth to a global or worldwide scale"
e.g. a small company developing into a brand known all over the world
Nike is a globalised company because of its huge yearly profit, worldwide popularity, and size (as it is the largest sportswear supplier in the world).
However, even with the amount of money they make from each thing a consumer buys, they still don't meet factory standards.

As Nike do not own any factories, and because it uses subcontractors to run them, they are not in control of what happens inside. They have been made aware of what happens by widespread media publicity and yet they choose to ignore it. They choose to ignore people working for up to 16 hours a day for less than living wage in an environment where some people will eventually die from the fumes, as most of the factories lack ventilation.

In 1996 Phil Knight committed to improving the standards of the factories used by Nike, however, undercover investigations have shown that they have not improved.
Nike also contributes 1.36 million tonnes of CO2 every year
One of Nike's first Waffle Shoes
Full transcript