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Grounded Theory

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Kim TOwnsend

on 10 October 2013

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Transcript of Grounded Theory

"Filling in the Holes"
Increasing the sample population to create a holistic view/concept by comparing new and old site/cases insuring that categories hold true. Helps to substantiate your research.
Grounded Theory
Presented by Eric Hillman, Chang Liu & Kim Townsend

Used to generate theory when none or little exists.

Analyze collections of textual data (interviews, transcripts, historical sources)

Constant comparison between theory and data - ZIGZAG.

Establishes relationships between concrete descriptions and abstract categories.

Theoretical sampling: 20-30 participants
interviews, transcripts, historical sources

A category: a unit of information composed of events, happenings and occurrences

Constant comparative: method of data analysis – the “zigzag” of research activity between observation & theory development/analysis

Open coding
Axial coding
Selective coding
Open Coding
Axial coding
Explores the relationship between codes/concepts
Selective Coding
Aiming to identify a singe category as the CENTRAL PHENOMENON in order to build a story
How much research is needed before the empirical study?

How do we focus the research problem?

Coding: How do we induce the theory from the narrative?

The amount of time needed – when is enough information enough?
Discriminant sampling
Theoretical Sampling
Another view
Category C

Category B

Category A

The ultimate criterion for sample size where the general rule is that when building theory, data should be gathered until each category is completely satiated or satisfied.
The question a researcher asks themselves is "Does adding more participants add more valuable information?" (Harley et al, 2009)
Used to develop a theoretical explanation of human behavior grounded in data collected from those exhibiting that behavior (Harley et al, 2009)
Missing Data
References & Further Reading
Bryant A. & Charmaz K. The SAGE Handbook of Grounded Theory. Sage publication, 2010.

Campbell, Jason, J. Online lectures "Methods of Qualitative Research". Retrieved from http://jasonjcampbell.org/home.php

Creswell, John. Qualitative Inquiry and Research Design: Choosing Among Five Approaches, 3rd ed., , Sage publication, 2013.
Daengbuppha, J., Hemmington, N., & Wilkes, K. (2006). Using grounded theory to model visitor experiences at heritage sites: Methodological and practical issues. Qualitative Market Research: An International Journal, 9(4), 367-388.

Harley A. E, Buckworth J, Katz M. L, et al (2009). Developing long-term physical activity participation: a grounded theory study with African American women. Health Education Behavior. Feb; 36(1) :97-112.

Martin M. B & Gynnild A.Grounded Theory: The Philosophy, Method, and Work of Barney Glaser.Universal publication, 2011.

Flavel Sarah & Meyers Joshua. Retrieved from Youtube website by searching the key words "Grounded Theory".
Comparing the Coding
Full transcript