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Mastery journal timeline

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by

Karen Pujols Ruiz

on 22 December 2014

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Transcript of Mastery journal timeline

Full Sail
New Media Design Master Courses
Defining Client Needs
Goal:
Understand client's needs to make sure they are satisfied with my design work and services

Strategies:
1. Read
"Defining Clients' Needs in Society"
by Kemshall
2. Read
"Techniques for Meeting Clients Needs"
by Glenn E. Stevick
3. From Lynda.com, watch
"Understanding your client's needs"
Designing a Logo for a Media Company with Nigel French
Brand Development
Goal:
Learn how to study and understand the company's history, to be able to create a branding image that best represents them

Strategies:
1. Read
"How Brands Become Icons"
by Douglas B. Holt
2. Read
"Designing Brand Identity"
, 4th Edition, by Aline Wheeler
3. From Lynda.com, watch
"Branding"
From: Creative Inspirations: Hot Studio, Experience Design with Maria Giudice
Effective Copy Writing
Goal:
Understand and be able to manage presentations, communications, and anything related to writing material. Learn the dos and don'ts of legal and creative copywriting

Strategies:
1. Read
"The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells"
by Robert W. Bly
2. Read
"The Idea Writers: Copywriting in a New Media and Marketing Era"
by Teressa Iezzi
3. From Lynda.com, watch
"Types of marketing copywriting"
From: Writing Marketing Copy with Ian Lurie
Design Research
Goal:
Learn how to research and organize my resources, information and ideas, to able to complete a more successful project

Strategies:
1. Use www.feedly.com
2. Research subjects I am interested about and would help my work process
3. From Lynda.com, watch
"Doing your research"
From: Developing Ideas and Design Concepts with Craig Smallish
Mastery: Personal Development and Leadership
Goal:
Learn more about my Life's Task and what drives me towards my dream career

Strategies:
1. Read Robert Greene's Book,
"Mastery"
2. Watch Inspirational Stories on Graphic Design Masters
3. From Lynda.com: Watch
"The Five-Step Creative Process"
with Stefan Mumaw
Mastery journal timeline
Organizational Structures
Design Strategies and
Motivation
Design Integration
Multi-Platform Delivery
Measuring Design
Effectiveness
Presentation of
Design Solution
Professional Practice
Goal:
Be more organize and be able to communicate and work better with future team members

Strategies:
1. Use www.feedly.com as reference on how to organize
2. Read
"The 17 Indisputable Laws of Teamwork: Embrace Them and Empower Your Team"
by John C. Maxwell
3. From Lynda.com, read
"Project Management: Develop a Project Communication Plan"
by Bonnie Biafore
Goal:
Incorporate my designs and ideas into a more professional manner

Strategies:
1. Follow Alexa Meade's website
2. Follow Darlene Farris website and LinkedIn
3. From Lynda.com, watch
"Strategies for materials"
From: Architectural Rendering with Rhino and V-Ray with Dave Schultze
Goal:
Learn how to professionally write, design and communicate my work

Strategies:
1. Read
"Enterprise Integration Patterns: Designing, Building, and Deploying Messaging Solutions"
by Gregor Hohpe
2. Study Saul Bass's Design Integration work
3. From Lynda.com, watch
"Integrating an image into a design"
From: Illustrator CS4 One-on-One: Advanced with Deke McClelland
Goal:
Incorporate different mediums and platforms to best showcase my design work

Strategies:
1. Read
"Designing the Editorial Experience"
, by Sue Apfelbaum
2. Read
"Infographics and Data Visualization"
, by Tang Art
3. From Lynda.com, watch
"Masking the platform"
by
Photoshop Artist in Action: Uli Staiger's Inner City Express with Uli Staiger
Goal:
Learn how to understand clients perspective to create more attractive design effectiveness

Strategies:
1. From Lynda.com, watch
"Identifying what clients are looking for"
From: Planning a Web Design Portfolio: Growing Your Freelance Business with Lauren Bacon
2. Read
"Hiring a Designer: Client's Perspective"
, from http://www.davidairey.com/hiring-designers-client-perspective/
3.From Lynda.com, watch
"Client Relations"
From: Creative Inspirations: Big Spaceship, Digital Creative Agency with Big Spaceship
Goal:
Present a professional design strategy and design campaign on how I incorporate my research to my work

Strategies:
1. Experiment with www.Prezi.com
2. Check the services from "http://www.presentationsolutions.eu/products/create/custom-design-service.aspx"
3. From Lynda.com, watch
"Designing a Presentation"
with Justin Seeley
Goal:
To be able to present my work and myself in a very clear, unique and professional way

Strategies:
1. Utilize all the skills and knowledge gained throughout the year and create a professional presentation of the work I've done
2. Update my website with my new work and skills of organizing and designing
3. From lynda.com, watch
"Graphic Design for Business Professionals"
with Justin Seeley
Industry Leaders
1. Thomas Körp (tkorp@lehighvalleystyle.com)
2. Darlene Farris-Labar (darlenelabar@yahoo.com)
3. Erica Montes (emontes@idpcreative.com)
4. N.Y. Times: Senior V.P. of Advertising
(advertising@nytimes.com)
5. AIGA: Cliff Borress (212-710-3143)
6. Rodale Inc.: Allison Hobson Falkenberry
(Allison.Falkenberry@Rodale.com)
Getting Involved
1. Young Photographers Alliance
2. College Media Association
3. AIGA
4. Graphic Artists Guild
5. International Council of Graphic Design
Associations (Icograda)
6. National Association of Photoshop Professionals

Connecting With Full Sail
Organizations:
1. Creative Student Networking Group
2. Media Design Group
3. Pop Press

Workshops:
1. Resume Building
2. Interview Skills
3. Networking Summit
4. Adobe Create Now
Mentor Characteristics
1. Humble, Friendly and Approachable
2. Provides Guidance and Constructive Feedback
3. Willingness to share skills, knowledge and
expertise
4. 10+ years of Experience
5. Takes a personal interest in the mentoring
relationship

Ways To Expand My PLN
I'm going to expand my PLN by following these
companies and heroes:

Companies:
1. AIGA (Graphic Design Agency)
2. Lehigh Valley Style Magazine (Local Magazine)
3. Rodale Inc. (Graphic Design & Media Company)

Heroes:
1. Darlene Farris-Labar (Mentor)
2. Alexa Meade (Inspirational Mentor)
Full transcript