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Flying Ahead

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by

Jasper Been

on 5 June 2014

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Transcript of Flying Ahead

Flying Ahead
How Southwest Airlines Can Maintain Their Leading Position In A Competitive Industry
Economic Results
41 consecutive years of profitability

150 consecutive quarterly dividends payed to shareholders


Fuel Hedging
'Fuel prices are the single biggest risk that Southwest faces. Not having price protection is like not having home-owners insurance.' - Gary Kelly, CEO Southwest Airlines (Bloomberg)

Table of Contents
Economic

Technology

Social

Q&A
Fuel Hedging
Southwest fuel-contracts expire

Difficult to sign new contracts

Requires big amount of capital
Flying Ahead




Rijksuniversiteit Groningen
Faculty of Economics and Business

Jasper Been
Valtentijn Bouten
Tijmen Schagen
June 5th 2014
Productivity
Standardized fleet

High on-ground productivity (10 minute turnaround)

Free luggage

Market
Southwest is the biggest US domestic airline

Expand internationally

Growth market: Middle East
and Latin America


Source : ICAO 2012 Air transport results
The Social Aspect
Importance of the social aspect

Developing an advice for the future
Environmental Aspect
Technological innovation

Efficiency

The green team

Initiative employees Southwest

Enhancing environmental stewardship
Customer Satisfaction


Core of the industry


Corporate Social Responsibility
Investing in the American community

The green team

Adopt-A-Pilot
Established in 1997
Aviation related activities
Approximately 29.000 yearly participants

Technology
Fleet composition

Customer self service
Fleet Composition
Interior Upgrades
Boeing 737-MAX
increase in fuel efficiency
10%
http://www.southwest.com/assets/pdfs/corporate-commitments/southwestcares.pdf

Customer Self-Service
Electronic Ticket Generation
Meal Preferences
Flying Ahead
One aircraft; Boeing 737

Stimulate electronic ticket generation

Provide options for meals on board
Flying Ahead
Fuel hedging

Expand to foreign markets
Flying Ahead
Keep up the good work!
Flying Ahead
Expand to foreign markets

Enhance fuel efficiency

Improve customer satisfaction
Q&A
Southwest Airlines saved 3.8 billion U.S. dollars since the establishment of the hedging contracts in 1998
83%
of total profits
Southwest is the world's
9th
most admired company
Fortune magazine, may 2014
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Source: Southwest
Full transcript