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house

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Razib m

on 12 September 2013

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Transcript of house

THE SCHILARE TEAM
at LIBERTY REALTY

Pre-Listing Information & Marketing Plan

Selling a home can seem like a challenge

The difference between your home selling and failing to do so comes down to one thing:

details
Whether it is through our proven sales approach, effective marketing strategies, or utilization of our existing network of buyers, we make sure no detail is overlooked.

So, we challenge you to consider all of the details, too.

When you are ready to sell your home, we are ready to get it sold.

Who you work with matters

This is a big decision
The Schilare Team
a part of it
Thank you for making
TABLE OF CONTENTS

Success Stories
Your Team

Marketing Approach

SUCCESS STORIES

RECENT STATS

Bergen. Hudson. Essex. Union. Whichever county your home is sitting in, we have the proven track record to list and sell in your area. We bring success. Take a look at just a few of the latest homes we have
sold
, or
are selling.

case study:

168 SANTIAGO AVE, RUTHERFORD, NJ

Listing came from: Repeat Client
Listing Agent: Michael R. Schilare
Makes this special: new construction; 4 bedroom
List Price: $779,900
Listed on: Hudson, Garden & NJ MLS
Open House: 2
Buying agent: Michael Schilare
Buyer came from: open house
Number of offers: 1
Under contract: 30 days
Sold Price: $772,000 (within 1%)


“I have sold over 20 homes through Mike. He gets the job done. I could use anyone, and I always go to Mike. That should say enough”

-Anthony Pizza
builder & former owner

case study:

163 14th STREET, 8N, HOBOKEN, NJ

Listing came from: Personal Referral
Listing Agent: Lauren Michener
Makes this special: 1 bedroom; 748 sq. ft.;

List Price: $409,000
Listed on: Hudson, Garden & NJ MLS
Open House: 1
Buyer came from: Garden State MLS
Number of offers: 4
Under contract: 13 days
Sold Price: $409,000



"We were originally going to go with another agent but chose Lauren because of her tenacity and professionalism. And we are glad we did! This was our first home and she treated the sale like it was her own. She did a great job and we are very happy!”

Lisa & Dan Morris
parents to a lovely 2-yr old & former owners

YOUR TEAM

A team always out-performs an individual
MICHAEL R. SCHILARE

PRINCIPAL, BROKER REALTOR ASSOICATE

Elite member of Liberty Realty and the head of The Schilare Team
25-year career as a Realtor
Over 450 million dollars of real estate
Praised as an industry leader by his clients and peers
Owned and managed Century-21 Schilare for over 10 years
Consistently ranked in the top 5% of all salespeople
Recipient of NJAR Circle of Excellence, C-21 Centurion Awards, Coldwell Banker
True Passion: the list and close
Personal Note: has toy poodle named Tootsie

LAUREN MICHENER

PROPERTY SPECIALIST, SALES ASSOCIATE

Provides personal service and attention to her client’s needs.
Sold $4M in real estate in the past few months
Specializing in tough-to-sell homes and first-time buyers
15 years of advertising and marketing experience
Creates unique marketing programs to benefit buyers and sellers.
Personal note: life-long resident of New Jersey


YOUR SUPPORT

The depth of your team doesn’t stop with your agent. You have a full group of people helping to bring you and your home top-level service. Agents, alone, can’t say that.

OUR SERVICE

You want the best for your home and for the best agents to represent you. You need a level of service that goes beyond functional and becomes fantastic. You want your interests ahead of the interests of all others. You want a fiduciary. And that is what we are.

Functionary

Fiduciary

Uses low skill
delivers information
consultant
tells & sells
stays out of decision making
replaceable
minimal financial compensation

masters high skill
advises and consults
partner
educates & guides
actively involved in decision making
irreplaceable
higher financial compensation

LIBERTY REALTY

HOME OF THE SCHILARE TEAM

Since 1995, Liberty Realty has been a leading real estate offices
Multiple locations in Hudson County and services surrounding counties
Owns the most popular website in the entire region
Liberty Realty invests heavily in marketing, internet presence, online videos and television advertising
There are over 300 Liberty Realty Sales Associates
Liberty also cooperates with several top NYC Brokers

MARKETING APPROACH

Unless there is commitment, there are only hopes and dreams.

WEB PRESENCE

We advertise on a mix of 60 industry-related and social media sites. Our own site - Libertyrealty.com - is the most popular website in the region! Maximum exposure = maximum opportunity to attract a serious buyer.

PICTURE PERFECT

A picture is worth a thousand words. How about a few hundred thousand dollars? The photographs of your home create the first impression that most house hunters will have, driving them to book a viewing, or not. Don’t trust this deciding moment to an agent with a cell phone. We don’t. We use professional photographers to showcase the beauty of your home.

CELL PHONE

PROFESSIONAL

better lighting
de-cluttered shelves

bad angle
not staged

SHOWINGS

Once you’re listed the showing appointments will begin – sometimes within hours. Whether you want to confirm all showings, be notified of showings, see feedback from buyers or view all activity that is happening for your home – we keep you looped in.

Text Message & Email Notifications

Homeowner’s Listing Activity Website

Showing Feedback Updates

Your own resolution to succeed is more important than any other.
5th floor walk-up
THANK YOU!

When you are ready to list, we are ready to help. Reach out to us at anytime.

MICHAEL R. SCHILARE

(c) 201-446-6990
mschilare@libertyrealestate.com

LAUREN MICHENER

917-854-9861
lmichener@libertyrealestate.com
www.facebook.com/LaurenMichenerRealEstate

case study:

327 JACKSON STREET, HOBOKEN, NJ

Listing came from: Personal Referral
Listing agent: Michael R. Schilare
Makes this special: 20 unit building
List Price: $2,400,000
Listed on: Hudson MLS only

Sales agent: Mike Schilare
Buyer came from: personal list of buyers
Under contract: 7 days
Sold Price: $2,200,000 (within 8%)

"My family had owned this building for years. I grew up there. So the sale was important to me. Mike Schilare was professional and quickly got us a price we are happy with. We are glad he was recommended to us and we would recommend him to others.”

-Joseph Spano
retired school administrator & former owner

Case Studies
YOUR PLAN
Many agents will present a standard plan they give to every seller. This plan will contain all or most of the same things that every other agent’s plan will have. In fact, we do everything everyone else does, too. But we do SO MUCH MORE:
Create a plan that is specific to your property and work it everyday
Determine an accurate selling price
List your home on 3 MLS sites for maximum exposure: NJ, Garden; and Hudson
Inform our robust list of buyers, agents and influencers
Gain presence on 60+ real estate websites
Begin your direct mail, telephone and email campaign
Host a Broker and “Super” open house
Distribute marketing materials such as flyers, brochures and door tags
Advertise through signage and/or trade papers
Pre-qualify your buyers and negotiate a fair selling price
Use professional photographers for your home
Include video tours and interactive property tools
Get you mobile and social
Three MLS

Why 3 MLS sites? Because it is the best way to attract the agents who are working with buyers outside of your immediate geographic area. In other words – we make sure everyone, everywhere in Northern New Jersey knows your home is for sale.

Q: What is the MLS?
A: MLS is short for Multiple Listing Service which is a real estate listing service that combines the listings for all available properties in an area, except For-Sale-By-Owner (FSBO) properties, in one directory

Q: How many MLS are most agents registered with?
A: one

Q: to which three MLS does The Schilare Team belong?
A: Hudson County; New Jersey; and Garden State


Q: in which counties will The Schilare Team advertise my home for sale?
A: Bergen, Essex, Hudson, Hunterdon, Middlesex, Morris, Passaic, Somerset, Sussex, Union & Warren

Q: why so many counties?
A: you never know where you buyer is coming from or which MLS their agent is reviewing

DIRECT MARKETING

We call. We mail. We post, host, eblast and talk. With a deep list of past clients, an ever-growing list of buyers, and access to homes across Northern NJ, we are able to find and directly reach the person who may be the next owner of your home.
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