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ActorNetwork&SSBM

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by

Marion REAL

on 26 June 2014

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Transcript of ActorNetwork&SSBM

Eco
Social
Environment
Revenue
Clients
Rematerialization
Dematerialization
Produce on demand
Buy one give one
Repérage
How to help designers to build actor networks during the maturation of eco-innovations
Subject

Location
Crowdfunding
Progressive purchase
Closed-Loop Production
Pay for success
Freemium
Subscription
Kickstarter
Fundly
Mosaic
FreedomPop
Solar City
TextNow
Johnson & Johnson
Goldman Sachs
Social finance
Better Place
Blissmobox
SunEdison
Sungevity
Simpa Network
New markets
Differential pricing
Micro -Finance
Micro franchise
Cooperative Ownership
Inclusive sourcing
Organisation
Shared ressources
Behavioral Change
Functionality
Cost
IMPACT
LIFE
CYCLE
Equity
Brand perception
Cooperation
Material
Energy
Biodiversity
Production
Use
End of life
Asset
Water
EXPLORE
BE INSPIRED
EVALUATE
Concept
Novelis
Interface
Roscoplast
Sungevity
Bonobos
SPUD
LEGO CUUSOO
Threadless
Walkers
Waste
management
Knowaste
Rubies in the rubble
2 degrees
SoapBox Soaps
TOMS Shoes
Mondragon
Ocean Spray
REI
Amul
Walmart
Interface
Novelis
Novartis

MicroEnsure
Ezetop
Safaricom's
Narayana Health
Novo Nordisk
Aravinf Eye
Care system
Water Credit
Equitas
Jamii Bora Bank
Fan milk limited
Hapinoy
SC Johnson's community
Xerox
Re.source
Hilti
AirBnB

Fon
Zipcar
Zilok
Opower
Recyclebank

My work
Interest in SSBMO

Topic : Eco-innovation


www.ensc.fr

Knowledge management, HMI, cognitive science















Active member of BIZI (organization fighting against global warming) - www.bizimugi.eu

Sport & co-DIY












Me


PhD-student since september 2012
Engineer in cognitics & human factor

Extra-curricular activities
Professionnal experience
http://www.cicle.fr/
Circular economy day
July, 3, 2014
Life cycle assessment
Creative session
Eco-design
Services to support
sustainability in SME & territory
ENECO2 platform

www.eneco2.fr
ECOSD network
www.ecosd.fr
ESTIA
APESA
Projectics
http://projectics.estia.fr/
ERGO IHM
http://www.ergoia.estia.fr/
9/10, october 2014
15-17, october 2014
12/13, december 2014
My organization & me
• Exploring STAKEHOLDER-CENTRED tools to improve the maturation of the front-end of eco-innovation process (FEEI)
M. Real, I.Lizarralde, B. Tyl, J.Legardeur, D.Millet. INTERNATIONAL DESIGN CONFERENCE - DESIGN 2014 - Dubrovnik - Croatia, May 19 - 22, 2014
• Une rupture dans la conception de modèles d'affaire est-elle une piste envisageable pour faciliter l'intégration des valeurs environnementales au sein des projets innovants ?
Real M., Lizarralde I., Tyl B., Legardeur J., Millet D. Proceeding of CFM, France (2013)
• How to facilitate the development of stakeholder systems?
Real M., Tyl B., Lizarralde I., Legardeur J., Millet D, Proceedings of CONFERE 2013
• Implementation of a diagnosis tool to facilitate cooperation between SMEs and local research centers toward Eco-innovation
Real M., Lizarralde I., Proceeding PROJECTICS, France (2012)

Publications
http://www.scoop.it/t/eco-transform
From Ideas
to Eco-innovations
Maturation
IDEATION
EVALUATION
Building sustainable
business models
EMPOWERMENT
DESIGN
DEFINE YOUR STRATEGY
TO DEVELOP YOUR ACTOR NETWORK
In progress
In progress
In progress
Actual version of Co-ERSAN
Inspired by Bocken & SustAinability

Value tools , Bocken; Morelli
INTERACTION ANALYSIS (SOP & LEE)
concept/value
Synergism & antagonism investigation
System-interaction map
MACRO
Stimulation - TOOLS
MICRO - TOOLS
Support
STRONGLY SUSTAINABLE BUSINESS MODEL

Upward
Verstraete
Ludeke
Bocken
Osterswalder
Actors MAP
CANVAS
...
Which level of complexity and kind of interactions to optimize user experiences during SSBM building ?
- Better knowlegde of SSBM
- Networking
Level of complexity
Toward an intermediary level ?
Adaptable zoom
Dynamic visualization
Stimulation tools
New interactions
Focus on stakeholder SSBMO part
The company
The lab
Tag
Interactive graph
Asit/Scamper

Références
http://sustainablebusinessmodel.wordpress.com/
www.apesa.fr
www.estia.fr
www.eneco2.fr
Bocken, N., Short, S., Rana, P., & Evans, S. (2013). A value mapping tool for sustainable business modelling. Corporate Governance, 13(5), 482–497.
Lee, S., Geum, Y., Lee, H., & Park, Y. (2012). Dynamic and multidimensional measurement of product-service system (PSS) sustainability: a triple bottom line (TBL)-based system dynamics approach. Journal of Cleaner Production, 32, 173‑182.
Morelli, N. (2006). Developing new product service systems (PSS): methodologies and operational tools. Journal of Cleaner Production, 14(17), 1495‑1501.

Ecosystemic service
Vittel
Clean water act
Bush tender
http://www.sustainability.com/blog/the-launch-of-model-behavior-20-business-model-innovations-for-sustainability
Low Cost
Easyjet
Frugality
Projective simulations

SSNE
SSNE
Full transcript