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SEAOIL Fast and Simple Presentation v3.0
Transcript of SEAOIL Fast and Simple Presentation v3.0
Why FAST and SIMPLE?
Expand our Commercial Business
Brand Identity Prism
Expected impact on stakeholders
Internal Culture & Values
Shared Values & Community
SEAOIL is FAST and SIMPLE
SEAOIL is DEPENDABLE
SEAOIL is APPROACHABLE
Accountability and ownership
Emphasis on consistency and measurement
We value TIME
We value COMMITMENTS and RELATIONSHIPS
We value SUCCESS
We are means to an even greater end for our customers
Enriching the lives of every Filipino
Our customers are SMART and PRACTICAL
Our customers are ACHIEVERS
Our customers are PROUD FILIPINOS
Keep it Fast. Keep it Simple.
Redirect our Retail Framework
Reinforce Organizational Excellence
High Quality Fuel
Low Quality Fuel
Pit Stop Service
We gain more satisfied loyal customers
A differentiation from our competitors
SEAOIL will become synonymous with success
Renewed sense of purpose and mindset
More productive and efficient workforce
Cultivate a stress-free environment
Realization of their potential in their respective roles
Successful franchise partners
Enticing business for more potential partners
Improved trust in the organization to perform
A bigger and more successful business
We provide high quality fuels and lubricants
We deliver the fastest and most efficient service in the industry
We are consistently pushing to innovate and provide our customers with world-class standard products and services
The brand direction aims to fortify the overall brand of SEAOIL affecting all of its stakeholders by encapsulating its efforts under one unified rallying cry.
To inspire and nurture the human spirit
Just do it
Fuel for Everyone
Brand Development Framework
Current Brand Image
SEAOIL aims to deliver the fastest and simplest service to its customers allowing them to accomplish more in their daily lives.
Frame of Reference
to End Customers
Reason to Believe
Customers, Employees, Shareholders
Provider of the fastest and most efficient service in the oil industry
More time, Improved Productivity, More Income
- In-and-out gas up, Bundled Inconveniences
- Well-defined roles, No bottlenecks, Conducive work-environment
- Ease of doing business
Brand Direction Objectives
To provide a unified identity for the different efforts of the company.
To take advantage of the uncontested market space in the area of service in the oil industry.
To establish the differentiating quality of SEAOIL against its competitors.
The oil industry has been focused on winning in terms of product specs and turning their stations into commercial hubs.
SEAOIL aims to change the game by providing a level of service never before seen in the industry.
We want to bundle the daily inconveniences of our customers in a 'one-stop shop' type of station.
What role does brand play in achieving Better Before Bigger?
Enriching the lives of Filipinos
Kabalikat mo sa hanapbuhay
Fueling a better future
Nandito na kami! Dito na kayo!
Hatid ka namin
2012 Brand Amplitude, LLC All Right Reserved
Adapted from the 'Brand Identity Prism' by Jean-Noel Kapferer, The New Strategic Brand Management, 2012, p.156