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Faurschou Ag Center

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Manitoba/Ontario Prezi

on 11 September 2018

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Transcript of Faurschou Ag Center

Welcome!
We are not trying to create a market for your product.
Advertising
Advertising
We are trying to exploit the market that already exists and direct directors to your place of business.
It's what you do when you can't see someone in person.
Advertising

How to Advertise
Why Radio?
C
r
e
a
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Frequently
Frequently
Frequently
Frequently
Frequently
Frequently
frequently
frequently
frequently
frequently
Consistently
Radio is on:
In the car, at home and at work
Streaming online and on your mobile phone
It’s in stores, restaurants and at the dentists office

Radio is always accessible
Wherever You Are...
Radio is There With You!
It's Mobile!
It's Sound
Radio is sound - intrusive, irresistible sound - It makes electronic media the long distance runner of advertising.

Broadcast wins the hearts of customers before they're in the market for your product.

Sound is memorable. Consider music and all those songs you know the lyrics to without ever intentionally learning them
It's Effective & Personal
Your potential customers spend more time with radio and online than any other type of local media

92% of adults listen to radio an average of 20+ hours per week

CFRY, Country 93 & PortageOnline.com have a personal and local connection with our audience
&
A Sound Partnership
Why Now?
Here you are today!
2020
Where are you going?
S.W.O.T.
Reseller of Salford and BBI products
Established brand names
Authorized dealer of Salford products(established 1978)
Vertical Tiller...especially the I series line
Want to sell based on a good product, not a concept
Superior product lines
Sell tools the farmer needs to succeed rather than selling machinery
Have genuine interest in the success of farmers
Five years experience in the business of selling....and many years experience in being “sold too”.
Is a farmer currently and understands the business and its risks
Provides after hour emergency service
Lack of public awareness

Hours of operation will be a challenge because initially it will be a one man shop.

Opportunities:
Threats:
A recent study conducted by Google (yes, Google) states that "using broadcast media (TV and Radio specifically) greatly enhances search results."

This infomation is an invaluable combination which will prove that "radio + search" is the real wining combination to drive their sales.
Nielson Report, January 2016
Strengths:
Weaknesses:

To provide late hour parts and service...probably till 10:00
To employ more people....especially a parts person
Possibly bringing on more diversified products like side by sides and snow plows.

Continued lack of awareness
Competitors...are able to lose money on a deal to prevent FAC from getting it. FAC is not able to do the same...at least not for a while, till they are established.

Why Advertise?
START PEOPLE TALKING
INCREASE NAME AWARENESS
GIVE DIRECTIONS (LOCATION)
Educate consumers
Use available co-op money
Build brand awareness
Promote the way you do business/innovation
Promote new store openings
Announce new product/service.
2016
Full transcript