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Southwest Airlines

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Erin Hardin

on 26 June 2015

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Transcript of Southwest Airlines

The mssion of Southwest Airlines is dedication to the highest quality of Customer Service delievered with a sense of warmth, friendliness, individual pride, and Company Spirit.
Brooke Powell, Erin Hardin, Aaron Pugh, Elicia Jones
Southwest Airlines
Mission Statement
Southwest Airlines has no specific hub.
Direct Flights
Southwest does not charge for bags

Rollin King and Herb Kelleher made Southwest Airlines.
They wanted their passengers to have a safe and good quality flight, while being able to save money.
Origanted from Texas (Dallas,Houston, and San Antonio)
Started with just 3 Boeing 737 aircrafts.
Stock Price Growth
Yellow: Spirit Airlines
Red: Jetblue Airlines
Blue: Southwest Airlines
Balance Sheet

Balance Sheet Comparision
Airline Market
Market Stratagy
Airline Market is an Oligopoly
Very few competitors
Most airlines now charge for:
Preferred Seats
Most airlines operate out of a hub system
Income Statement Comparision
Over the past 32 years, Southwest has expanded.
Serve more than 90 destinations throughout the U.S, Mexico, and the Carribean.
Over 400 Boeing 737 aircarfts
Over 40, 000 employees

in thousands
Southwest Income Statement
in thousands
Competitive Advantages

Direct Flights
Free Check-In
Great Customer Service
Financial Summary
More Revenues than Competitors
More Assets than Competitors
Consistent increase in EPS
Full transcript