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HAbeels 2013 NET

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Holly Abeels

on 12 August 2013

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Transcript of HAbeels 2013 NET

Brevard County, FL Ecotourism Boating Program
QUESTIONS?
Holly Abeels - Florida Sea Grant Extension Agent
University of Florida IFAS Brevard County Extension
habeels@ufl.edu / 321-633-1702 x235
designed by Péter Puklus for Prezi
Objectives of Program
Introduce fishing charter captains to ecotourism
What Did the Program Format Look Like?
Program was a total of 12 hours long over a 4 week period
Who Were Our Partners?
Partners included several agencies within and outside of Extension
Outcomes (So Far)
Captains developed and started a business called Space Coast Boating Adventures
Holly Abeels
University of Florida IFAS Extension
Why Ecotourism?
Fishing Charter Captains aren't Getting as Much Business
Fishing is big business in Florida (2011)
Over 3 million people fishing (61% FL residents)
Over $4.6 billion spent for fishing
Participants spend over 57,000 days fishing
But less people are booking for-hire charters for their fishing experience:
From 2000 to 2009 there was a decrease in for-hire charter trips (907,000 to 747,000 respectively)
2011 National Survey of Fishing, Hunting, and Wildlife-Associated Recreation (USFWS)
Ecotourism is Growing
98% of FL's tourists and 96% of FL's residents believe that outdoor recreation is important to them
Brevard County has an Abundance of Natural Resources
Federal agency outdoor recreation
Fishing Charter Captains are Already Familiar with the Area
They know the best places to catch fish

And are familiar with the wildlife and ecosystems
2011 Florida Outdoor Recreation Participation Survey (FDEP & Florida Park Service)
Tourism-based activities support a major share of FL's economy
Outdoor Recreation in Florida 2013: Florida's Statewide Comprehensive Outdoor Recreation Plan (State of Florida, FDEP)
Percentage of visitors who came to FL primarily for recreation and leisure
88% Domestic visitors
82% Canadian visitors
68% Overseas visitors
VISIT FLORIDA
Outdoor Recreation in Florida 2013: Florida's Statewide Comprehensive Outdoor Recreation Plan (State of Florida, FDEP)
State agency outdoor recreation resources
Local agency outdoor recreation resources include:
Brevard County Parks and Recreation Dept manages 108 parks, 3 campgrounds, 3 golf course, 6 nature centers, 42 beach access sites, 13 school athletic sites and more than 17,000 acres of Environmentally Endangered Lands sanctuaries and conservation areas
2,284 square miles
6 FL counties border the lagoon
3 Lagoons in 1:
Mosquito Lagoon
Banana River
Indian River
Economic value of the lagoon was estimated at $3.7 billion in 2007
Lagoon fisheries generate an estimated $30 million in revenues annually
Wildlife
685 fish species
370 bird species
2,100 plant species
2,200 animal species
www.sjrwmd.com/itsyourlagoon
156 mile long estuary
Indian River Lagoon
Wildlife viewing, hunting, boating and fishing provide a total economic effect ranging from $3.2-$5.2 billion, creating more than 34,000 jobs in FL
The 2006 Economic Benefits of Wildlife-Viewing Recreation in Florida (FWC)
The 2011 Space Coast Birding and Wildlife Festival had a total economic impact of over $940,000 in Brevard County alone
Florida is the "Fishing Capital of the World"
According to the 2011 USFWS Survey (for Florida):
Over 4 million people participated in Wildlife-Associated Recreation
Over $3 billion spent on Wildlife-Watching Activities
2011 National Survey of Fishing, Hunting, and Wildlife-Associated Recreation (USFWS)
An estimated 87.3 million tourists visited FL in 2011
Taxable spending in the tourism and recreation category during 2011 totaled $67.2 billion (data from VISIT FLORIDA)
More than 1 million jobs support the tourism industry
Tourism in Florida
Over 1 million saltwater recreational licenses were sold in fiscal year 2011/2012
Over $25 million in revenue generated from license sales
Over 1.8 million saltwater anglers are exempt from needing a license
Fisheries Economics of the United State 2009: Economics and Sociocultural Status and Trends Series (NOAA NMFS)
Florida Fish and Wildlife Conservation Commission
Use Brevard County resources as background information for facts on wildlife, habitat, environment and history
Discuss and practice environmental interpretation and talking with clientele
Development of a combined business with all captains being involved
Classroom presentations and discussion
UF/IFAS Communication Services did a video about the program and captains were able to practice giving an ecotour
Provided funding for captains to attend the course
List captains and website for their business(es) on visitspacecoast.com
Helping to market group to local hotels
Created curriculum and provided training for the captains that participated in the program
Continues to work with the captains on website, marketing, online registration, and continuing education
Meets with captains often to discuss business
Provided funding to travel to SC to view a similar program
Provided funding for the registration database being created by UF/IFAS IT for the groups' website
Provided overall support for the program
Captains will continue their education and networking with other businesses
Next Steps
Space Coast Boating Adventures website, registration page, marketing and promotion
Continuing education and networking opportunities for ecotour operators in Brevard County
Working with Florida Society for Ethical Ecotourism (FL SEE), Florida Sea Grant, Ecotourism Extension Specialists, and others on a statewide Ecotourism Program to be offered by County Extension Agents
Full transcript