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BigYellowBag Digital Marketing

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by

Peter Rauwerda

on 13 March 2017

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Transcript of BigYellowBag Digital Marketing

DIGITAL
MARKETING
the BigYellowBag digital marketing play
Google Display
https://www.bigyellowbag.com/contacts/new
Success
https://www.bigyellowbag.com/contacts/69025/extra_chances
Success
Google Remarketing
Email Program
Google Adwords
How to repair your
lawn
Lawn Problem
http://blog.bigyellowbag.com/overseeding-repair-replenish/
Order
Google Remarketing
Google Display
Order
Google Remarketing
Google Adwords
Win A BigYellowBag
Enter COM123
in the following page
Competitors
Google Adwords
Garden Soil, Topsoil,
Mulch etc, etc,
Variety of Adwords
Google Remarketing
Trebro.me
CASE STUDY
OBJECTIVE:
Sell 6 Used Autostacks
DISCUSSION:
Our Target Audience
The Presentation
The Reach
The Sale

Our Target Audience
Sod Farms
TPI Members
Anyone searching for new or used sod harvesting equipment
The Reach
Mailchimp
Facebook
Organic
Paid
Instagram
Google
Adwords
Remarketing
E-Mail Marketing
E-Mail Marketing
Facebook
Instagram
Adwords
Remarketing
Autostack
Sod harvesters for sale
Sod harvester
Sod harvesting
Trebro
Kesmac
Used Sod Harvesters
4371 audience members
The Presentation
6 Harversters Sold
Nov 22 - Dec 11
Steve Schiedel
"We need to be prepared that it may take a year to sell the old harvesters"
at time of purchasing new Trebros
Facebook Organic Post
Facebook Paid Ads
BigYellowBag Digital Path
What is the difference between Trebro.me
&
BigYellowBag
digital marketing?
Target Audience
It is critical to identify the most effective audiences, and target them with specific marketing strategies.
The Presentation
Bait
Cast
Hook
Reel In
Understanding the Digital Path
Bait
Cast
Hook
Reel In
Understanding the Digital Path
Full transcript