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Vision/Mission

Strategy Session 5-2010
by

George Chu

on 30 April 2010

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Transcript of Vision/Mission

Vision, Mission &
Values
Strategic Planning (Focus and Direction) Goal Deployment (Team and Individual Role Assignments) Performance Management (Visibility to the Achievements
of Results) Continuous Improvement (Delivering and Sustaining the Results) Plan Do Check Act Do we need a vision?
Architect Strategic Planning General Contractor Strategy Deployment Skilled Tradesmen Execution What is
your
vision? What's the difference between a Vision and a Mission? Outlines what the organization wants to be
Concentrates on the future
Provides clear decision-making criteria
Wikipedia..... A vision statement.... A mission statement.... Tells the fundamental purpose of the organization
Defines the customer and critical process
Informs you of the desired level of performance Go to your break out areas
One person volunteers to share first
That person shares their essay
When that person finishes, each team member will share one aspect or element that they liked in that person's essay
Then the next person will share and the process will repeat "Dream House" What is OUR Vision? What is OUR Mission? Other examples of Vision and Missions Statements...... Starbucks - "To inspire and nuture the human spirit - one person, one cup, and one neighborhood at a time"
Administaff - "To help the best small to medium-sized businesses succeed, making life better for clients, employees, their families and shareholders"
Google - "To organize the world's information and make it universally accessible and useful" Amazon.com - "Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online"
AlliedSignal - "To become the premier company, distinctive and successful in everything we do"
Apple - "A computer on every desk in every home"
John F. Kennedy - "I believe this nation should challenge itself to put a man on the moon, and return him to earth safely, by the end of this decade" More examples of Vision and Missions Statements......
Dupont - "Our vision is to be the world's most dynamic science company, creating sustainable solutions essential to a better, safer and healthier life for people everywhere"
IBM - "We strive to lead the invention, development and manufacture of the industry's most advanced information technologies, including computer systems, software, storage systems and microelectronics. We translate these advaned technologies into value for our customers through our professional solutions, services and consulting businesses worldwide" And even more examples of Vision and Missions Statements...... Kellogg's and Brooks Kellogg's - "To be the food company of choice"
Kellogg's - "To drive sustainable growth through the power of our people and brands by better serving the needs of our consumers, customers and communities"
Brooks - "To be the undisputed leader for low flow solutions"
Brooks - "..... creates competitive advantange for our customers and maximize value for our stakeholders. We deliver high performance solutions to optimize fluid measurement and control in low flow applications" Go to your break out area and prepare a team Vision statement for our Company
"Defining what we aspire to be in the future"
Be prepared to discuss how your team decided on the vision statement
Go to your break out area and prepare a team mission statement for our Company
What do we do?
What game/market are we in?
How do we win?
What are we going to do to achieve our vision? Deployment Model Our LEADERSHIP
Challenge.... Remove the barriers and roadblocks......
Change Management (Culture of Change)
Provide Vision
Direction Attack! Total Organizational Engagement Divide into teams of 2
Go to your break out area
Read their minds - draw your teammate's "Dream House" without any communication... Select a new teammate
Go to your break out area
Have your teammate describe their "Dream House" and then draw it
Which team member got it "right"? Other company's vision and mission statements Other company's Vision and Mission Discussion:
Common themes?
Likes?
Dislikes?
....... After all team members has presented....
Identify the common themes
Be prepared to present/discuss the common themes with the group
Full transcript