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Risk Communication Group Project

Shane Wehlage

on 12 February 2013

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Transcript of Self-Efficacy

2007 Pet Food Recall
and Self-Efficacy Self-Efficacy Self-Efficacy Defined An important message that provides specific information telling people what they can do to reduce their harm.

Self-Efficacy can help to restore some sense of control over an uncertain and threatening situation. 4 Points on Self-Efficacy Messages are created based on the situation/crisis Messages are most effective when
specific characteristics recommend: Messages have to be clear so the receiver does not
misread the message making matters worse. Messages should be consistent so the actions are meaningful - Recommend avoiding a certain food product
- Process food in a certain way
- Use the right hygiene methods
- Seeking medical attention - Other actions that do not necessarily have specific
benefits but will be meaningful for the world.
- Specific harm-reducing actions
- Activities - Messages should not place people to view there is more
panic when there already is a lot going on. - Not consistent, may cause confusion Stages Pre-Crisis Crisis Post-Crisis Applying
Self-Efficacy Class Activity Contaminated Dog Food Non-Contaminated Dog Food What would you feel if your dog died from contaminated food?

Was the way that Menu Food handled the situation effective?
Why? Why not? How would you feel if you knew you were giving your pet contaminated food?

In what ways could you help others learn about the contaminated food? Similar Food Crises
and Self-Efficacy - Spinach scare containing E. Coli

- Jack in the Box wrong temperature

- Chi-Chi's Hepatitis A outbreak November 9th, 2006 - March 8th ChemNutra buys wheat gluten from China's Xuzhou Biological Technology Development.
- Menu Foods buys wheat from ChemNutra distribution center February 20, 2007 Menu Foods received first pet owner report of 3 sick cats. March 6, 2007 Menu Foods sent pet food from food trials to Cornell University. March 12, 2007 Menu foods learned nine cats involved in the trials died. March 16, 2007 A pet food recall was issued including over 60 million pet food cans March 20, 2007 FDA confirms 14 dead pets March 23, 2007 Procter & Gamble were the first to identify melamine in the pet food March 30, 2007 FDA announced melamine as the leading cause of related pet illness/deaths. FDA also announced wheat gluten from China was the source of the melamine in the pet food products. April 5, 2007 Menu Foods expanded the original recall. FDA announces all melamine contaminated gluten has been tracked. April 10, 2007 Menu Foods expands the recall again to include pet foods sold in December and January under certain brands.
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