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Researching Transmedia Strategies in Journalism

Symposium Change in Journalism, Hanover, Germany
by

Renira Gambarato

on 21 November 2016

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Transcript of Researching Transmedia Strategies in Journalism

TRANSMEDIA STORYTELLING & MORE
Besides telling a pervasive story across multiple platforms and formats using current digital technologies, TS also involves creating content that engages the audience using techniques to permeate their daily lives.
RESEARCHING TRANSMEDIA STRATEGIES IN JOURNALISM
Dr. Renira Rampazzo Gambarato l National Research University Higher School of Economics, Moscow, Russia
Symposium Change in Journalism
l Hanover, Germany

September 2015
Although the plurality of media is extensively present in journalism, it does not mean that every news production is necessarily transmediatic because, so far, the majority of content spread across different media platforms is simply repurposed.
EXPANSION, NOT REPETITION!
(Renó, 2014)
The construction of content must be developed from a transmedia script, which is programmed so that all the linked fragments relate cognitively to each other and, at the same time, does not assume the role of cross-media content, in other words, the same content in distinct platforms.
Analytical model regarding transmedia strategies in news coverage of planned events by Gambarato & Tárcia (2015)
ANALYTICAL MODEL
Major planned events:

(a) attract vast audiences;
(b) engage/integrate the audience in the news making;
(c) are planned well in advance;
(d) have significant amount of human, technical, and financial resources available;
(e) involve numerous protagonists and diverse stories.
WHY PLANNED EVENTS?
The model serves both to scholars to analyze transmedia strategies of planned events and to help journalists on how to develop transmedia strategies in this context.
RELEVANCE OF THE MODEL
THANK YOU!
FINAL CONSIDERATIONS
The analytical model is relevant to surpass the difficulties to transpose the concept of TS to journalism.

The difficulties are related to the complexity of the journalism activity in general (Canavilhas, 2014) and the necessity of designing and planning distinct paths and contents to be produced across multiple media (Renó, 2014).

TS is both a reality and a tendency worldwide and the prospect of TS is to grow and to improve rapidly. TS analysis can help this process (Gambarato, 2013).
The purpose of a transmedia news story is to inform the readers in the best way possible.
(Ford, 2007)
talkingobjects.org
RUSSIAN NEWS COVERAGE OF SOCHI
TV broadcasting
sport competitions
news
talk shows
documentaries
Website olymp.1tv.ru
online live streaming (6 channels)
breaking news
RUSSIAN NEWS COVERAGE OF SOCHI
Social media networks
(FB, VK, Twitter, Odnoklassniki)
discussions
contests
polls
photo reports
RUSSIAN NEWS COVERAGE OF SOCHI
Mobile applications
second screen experience
live reports + news
events + schedule + medal count
additional info about the athletes
Audience interaction
post comments (monitored)
vote in online polls
answer quizzes
follow the links
RUSSIAN NEWS COVERAGE OF SOCHI
RUSSIAN NEWS COVERAGE OF SOCHI
UGC
Full transcript