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The Coca Cola Company

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Sebastian Leonardi

on 11 July 2014

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Transcript of The Coca Cola Company

Eliana Tiratel
Ethel Zangari
Lucas Brosan
Nicolás Robinson
Sebastián Leonardi
Valentino Piatek

Created by John Pemberton in Atlanta, in 1886
Frank Robinson, Pemberton's accountant, named it Coca Cola.
It sold an average of 9 drinks a day during the first year
He led a corporation to produce and distribute it
Coca Cola began to pop up all over America
He sold the right to bottle the drink just by $1.
A new bottle was created to avoid impostors in 1916
The new president was Robert Woodruff
In 1888, the secret formula was sold to Asa Candler, a marketing genius...
The company was sold to a group of investors for $25 million in 1919.
Bottling plants began to pop up all over the world
The formula is still a closely guarded secret
Key Personnel
Muhtar A. Kent
Chairman of the board
Alexander Cummings
Executive Vice President and Chief Administrative Officer
Kathy Waller
Executive Vice President and Chief Financial Officer
Coca Cola
5 operating groups:
Eurasia and Africa
Latin America
Bottling investments
Sells 1.8 billion servings everyday
Employees 130,600 (Dec 2013)
Coca-Cola at a Glance
Coke makes so many different beverages that if you drank one per day, it would take you over 9 years to try them all
Headquartered in Atlanta, Georgia
It spends more on advertising than Apple and Microsoft combined.
Budget: US$2.9 billion (2012)
The red and white Coca-Cola logo is recognized by 94% of the world's population

3.1% of all beverages consumed around the world are Coca-Cola products
(Of the 55 billion servings of all kinds of beverages)

Some other facts...
Worth $74 billion
... more than Budweiser, Pepsi, Starbucks and Red Bull combined
First bottle containing recycled materials in 1991
Company History
Current situation
Economic information
Corporate social responsibility
Diet Coke was introduced in 1982. Today the world's top diet drink
Questions ???
They have worked with suppliers for several years to make their supply chain more sustainable.
They want to return to communities an amount of water equal to what they use in their production.
Sustainable Packaging
Coke supports programs that encourage consumers to recycle used packaging
Growing the business without increasing greenhouse gas emissions.
Climate Protection
Sustainable Agriculture
In conclusion, this presentation shows how Coca Cola has turned from a simple soft drink into a worldwide well-known brand.

Throughout time, the company was bright enough to realise how to find a place in the market, be different from its competitors and establish its own personal style.

Its sales, production and world expansion are really amazing! To such an extent, that today is the most distributed product through out the world. People can buy this coke in more than 205 countries, what results in a bigger amount than the number of the UNO members.

It is such the influence of Coca Cola in our lives, that together with the American expression “O.K”, both are the most frequently mentioned worldwide.

However, benefits and corporate growth are not the only goals of Coca Cola. The company is really concerned about pollution. This is the reason why it is strongly committed to improve environmental conditions. This makes people feel close and friendly to the brand.

Coca Cola's culture, strategies and gained profits show the reason why the company is one of the most important companies in the world.
Inspiring the world to come together to help address obesity
Providing transparent nutrition information
Marketing responsibly
Full transcript