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Consumerism

A New Form of Slavery
by

Viktoria Shapoval

on 1 April 2013

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Transcript of Consumerism

Consumerism A New Form of Slavery What does it mean to you?! Introduction Consumerism: social and economic order that encourages the purchase of goods and services in greater amount Table of Contents 1. Causes
- how did it start?
- why we do it? 2. Impact
- how does it affect us? 3. Church's Position
- is it moral? 4. Change the Future
- how to avoid it
- how to change History of Consumerism - only became widespread over the 20th
century over the influence of globalization - that is the process of extending social relations across world-space. 1. Industrial Revolution - Fossil Fuels + Engines - the Industrial Revolution was the transition to new manufacturing processes that occurred in the period from about 1760 to some time between 1820 and 1840. - the transition included going from hand production to machines in order to speed up the process and produce more goods to satisfy the growing population The Industrial Revolution (1750-1900) Science Migration to Cities Mechanization Low Farm Wages Demand for Product 2. The Echo Boom - This is the generation of 1980-1995, they are the children of the Baby Boomers - which are the post war generation, huge role in population increase
- Known to be the most "brand buying" cohort WHY? - Anthropologists believe this is the cause of the Six Pocket Phenomenon
- We get money from two working parents and four grandparents Psychology of Consumerism Why Do We Do it? Needs vs. Wants - at the beginning of this century, the average American had 72 wants and considered 18 of them important
- by the end of this century, the average American had 496 wants and considered 96 of the necessities to be happy WHY DO WE WANT THINGS WE DON"T NEED? - because the media tells us we need it in order to be happy
-we are exposed to over 3,000 commercials a day - media says that the key
to personal pleasure are
material possessions - we need to belong The United States & China FACTS - The United States has long been known as the world’s biggest consumer nation. - In 2011, the U.S. spent $907.5 billion in retail. Chinese consumers spent roughly $963 billion. And the gap will just keep getting wider. By 2015, IGD determined, the U.S. retail market will be worth $1.07 trillion while China’s could reach $1.45 trillion Canadian Statistics - corporations do not care about us! - only in for the money, refer to the numbers Shopping Malls - shopping malls rank as the world's largest, based on the amount of "Gross Leasable Area" -- the number of square feet the property has for revenue-generating activities like retail, dining and amusement - Asia is home to eight of the world's 10 largest malls, six of which were built in the last three years - shopping is the new religion - malls are the big temples of consumerism Top 3 Biggest Malls in the World 1) Golden Resources Mall – China







This is the largest mall in the world, is also known as ‘Great Mall of China’. With 6 million sq ft. of gross leasable area, it houses 230 escalators, a skating rink, over 1,000 shops and a huge space for restaurant 2) The Dubai Mall – Dubai







This marvel of Middle East is touted to be the largest on the basis of total area (12.1 million sq ft.). However only 6 million sq ft. of it is gross leasable area. With a skating rink, water world and gold souk under its roof, it set record way back in 2008 by opening up with 600 retailers. 3) West Edmonton Mall – Canada











Located in Canada, this former world’s largest mall is the largest in North America.
It retained the title of the world’s largest for two decades from 1981 till
2004 with gross leasable area of 3.77 million sq ft. - the expansion of malls keeps growing eg. Sherway Gardens is getting expanded Primary Source - was acquired at my work, Timothy's World Coffee at Sherway Gardens Conversation with my boss Me: Vache I am doing a seminar on consumerism, and I wanted to know your opinion about it
Vache: Well what about it? A mall is a happy place for a customer. People are happy when they eat.
Me: What sorts of patterns have you noticed while managing this business?
Vache: Because of the construction the mall is less busy as there is not much space and as the result of the economic crisis people are not able to afford as much. However with the expansion of this mall I am hoping to get more business over the couple years.
Me: Do you think consumerism is bad for the environment?
Vache: No, I am a business man and this is what we do. We are here to make money and satisfy a customer. There are plenty of resources, and we will eventually find a way to sustain our needs in a more ecological way - but that does not concern me. In Conclusion? - People are happy when they purchase
- Management mostly focuses on the money
- Corporations persuade consumerism, nothing wrong with buying
- People are blinded by the greed, and cannot see how harmful consumerism could be on the environment
- We do not think about the consequences Brainwash Update Earth's Resources - Earth's resources are being consumed faster than they're being replaced
Fresh water only makes 2.5% of the total volume of the world's water, which is about 35 million km3. But considering 70% of that freshwater is in the form of ice and permanent snow cover and that we only have access to 200,000km3 of freshwater overall, it isn't surprising that demand for water could soon exceed supply. The Food and Agriculture Organisation of the United Nations is predicting that by 2025, 1.8 billion people will be living in countries or regions with absolute water scarcity. 1. Water The fear of reaching peak oil continues to haunt the oil industry. The BP Statistical Review of World Energy in June measured total global oil at 188.8 million tonnes, from proved oil resources at the end of 2010. This is only enough to oil for the next 46.2 years, should global production remain at the current rate. 2. Oil 3. Coal This has the largest reserves left of all the fossil fuels, but as China and other developing countries continue to increase their appetite for coal, demand could finally outstrip supply. As it is, we have enough coal to meet 188 years of global production. Pollution - Pollution is now analyzed and evaluated medically for its potential to cause CANCER or developmental disabilities, its longevity (often many years) and its concentrations (usually minuscule). Food Corporations - obesity rate in America is higher than ever
- Almost one third of Americans are known to be overweight "Food's purpose is to satisfy" - people eat "out" more than they eat at home FOOD, Inc Health Risks - obesity
- cancer
- diabetes
- high blood pressure
- depression Water is used in a number of ways that you would never expect.
1) How much water is used to produce a single day’s supply of U.S. newsprint? - 300 million gallons
2) How much water is used during the growing/production of french fries? - 6 gallons
3)How much water does the average residence use during a year?
- Over 100,000 gallons (indoors and outside)
4) How much water does an individual use daily?-Over 100 gallons (all uses)
5) How much water is used to flush a toilet?
- 2-7 gallons Oil is the lynchpin of the American economy. We use oil for a
long list of applications, including:
-Transportation Fuels (Gasoline, Diesel, Jet Fuel)-Asphalt
-Military and defense
-Fertilizer
-Heating
-Plastics Coal is very commonly used today to produce electricity. In fact approximately 50% of electricity in the U.S. is generated by burning coal. Coal is burned to heat water and convert it to steam. That steam is pressurized and can be used to turn a turbine which produces electricity. Church's Position "For the love of money is a root of all kinds of evils. It is through this craving that some wandered away from the faith and pierces themselves with many pangs" 1 Timothy 6:10 Definition Pangs: a sudden feeling of mental or emotional distress or longing The Catechism of the Catholic Church - the ultimate purpose of creation is that God " who is the creator of all things may at last become "all in all", thus assuring his own glory and our beatitude - with the exception of pride, the other six Deadly Sins (greed, lust, anger, gluttony, envy and sloth) all deal with matter. The spirit of our world is that matter is all that matters. - it matters because it was created to direct out lives to God, however it can also be used to divert us, or worse it can become our god. - when material possessions and physical comfort are as important as spiritual values and when we becomes preoccupied with the acquisition of consumer goods, we make matter our god. Is It Moral? Means of Consumerism
- to attain happiness and to look good (GOOD)

Ends of Consumerism
- spending all money, greed, violence, addiction, materialism (BAD) THEREFORE this is not considered moral by the Catholic Church... how come most of the world is surrounded by it? - we TWIST the truth, so that it will fit the materialistic values eg. "Jesus was Jewish and as a Jewish tradition there is nothing wrong with enjoying a good drink and food" - however for Jesus the issue of relative values was present - that is to turn all possessions to God
- He needs to be the focus, not the material possessions Proof from the Bible The Parable of the Rich Young Man Jesus told us to:

1. Follow the 10 Commandments
2. To let go and let God! - the issue of poverty and possessions have been central to biblical and Christian religions HOPE New Pope - Pope Francis - he is for the poor, because he refused to wear all the traditional clothing that a pope is assigned to wear before he went to greet his people The Church is against consumerism as it makes our world inhumane and distracts us from returning God's love to Him and our neighbors. "For where your treasure is, there will your heart be also"
Matt 6:21 My Opinion - new form of religion and it spreads like a virus
- people do it to conform
- very upset with how bizarre our society it
- shopping gives me headaches
- want to remain a child
- facing the truth hurt, but knowing the truth helps me make moral decisions SO LETS MAKE A
CHANGE What can you do to avoid it? 1. Identify the problem - it turns us away from God - keeps us distracted from family - it is forced upon us - it destroys our planet - makes possessions our god Intrinsic Values vs. Materialistic Values Intrinsic
Values Materialistic
Values Our meaning of life..
cardinal virtues (love, faith hope)
theological virtues (prudence, justice,
fortitude, temperance) Our meaning of life.. social network
video games
celebrities
technology
food over consumption Intrinsic
Values Materialistic
Values STRESS.. is also a big factor in consumerism - we are told that in order to relax and be happy we need
to buy things
- however there are other alternatives to cope with stress
instead of buying a "new $100 hand bag" How to Cope With Stress 1. Get active - exercise is the number one key to a stress
free lifestyle
- not only do you feel better about yourself
but also improving your health 2. Find a meaningful job - find something to do that makes you happy
- do something even if it does not pay much We Can Avoid Consumerism by: 1. Use ad block to hide Ads in order to diminish the onslaught of consumer messages 3. Turn to God for help - pray, thanks God for everything you have, ask forgiveness, and ask for help - read the Bible, modern version if you want 2. Press mute when commercials play on TV 3. Start to remove advertisements from public spaces - especially those around young children as those are the more vulnerable audience PROMOTE ECOLOGICAL WELL-BEING - Go Green
- Reduce, Reuse, Recycle - You need much less than you want Anti - Consumerism - Thomas Aquinas
- Mohandas Ghandi, Francis of Assisi, Ammon Hennacy, claimed that spiritual inspiration led them to simple lifestyle "Greed is a sin against God, just as all mortal sins, in as much as man condemns things eternal for the sake of temporal things." Short-term
Happiness VS Long-term
Happiness CONCLUSION - consumerism only became widespread over the 20th century
- advertisements tell us that in order to be happy we need to buy
- it is killing our planet
- the food industries are a danger to our health
- Church believes this is immoral
- by making changes in our personal lives and by working for broader societal changes, we can break the hold of consumerism
- we need to strive for a greater personal well-being, a more humane society and a sustainable world Discussion Questions Do you believe special occasions like Christmas and Easter have become materialistic?
Who consumes more? Men or women?
Are consumerist people less creative?
Has consumerism changed you? MODELING GAME Every group of 4-5 people will be given an object and needs to come up with the ad that will catch teenagers
attention to purchase that product! You have 5 minutes to think of ideas, improvise and try to make it funny! Team with the best ad will win a prize!
Full transcript