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How is your Digital Footprint?

A presentation for students about the effect their social media has on employers and college recruiters and how to clean it up.

Kimberly Cing

on 28 February 2015

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Transcript of How is your Digital Footprint?

Digital Footprint
The virtual trail you leave behind when you interact with any digital environment.

EVERYTHING you do online and on your cell phone leaves a digital trail ... even if you delete it!

What is your digital footprint?
What type of things do you post?
How does it reflect on you?
Who are your friends on social media? Do they post pictures of you without your permission?
Would it be OK for
to see your profile and the types of things you post?
Your employer?
College recruiters?
Your parents?
Your grandma?!
Social media
College recruiters and scholarship boards are looking too!

Employers aren't the only ones ...
When you post something online or send a picture or text from your cell phone, always ask yourself ...

Would I be OK with everyone in the world seeing this?

Because once you put something out there,
can copy it, share it, repost it, tweet it, etc.

Never post something that would be harmful to yourself or others.

Is it gone???
How is your Digital Footprint?
Evaluate Your Social Media Usage
Job interviews
Data shows that 93% of hiring managers will review a candidate's social profile before making a hiring decision.
55% have reconsidered a candidate based on what they find.
What is changing their minds?
Potential employers will find you online ...
Job search
"It's important for job seekers to remember that much of what they post to the Internet -- and in some cases what others post about them -- can be found by potential employers, and that can affect their chances of getting hired down the road. Job seekers need to stay vigilant, and pay attention to privacy updates from all of their social networking accounts so they know what information is out there for others to see. Take control of your web presence by limiting who can post to your profile and monitoring posts you've been tagged in."

-- Rosemary Haefner, Vice President of Human Resources at CareerBuilder
1. Nix the questionable Facebook (Instagram, Twitter, etc.) photos

2. Revisit your privacy settings

3. Start from scratch if you need to

4. Use your real name

5. Join LinkedIn and start a professional profile

6. Keep tabs on what other people are saying about you and pictures they are tagging of you

And remember ...
before you post!
Tips to clean up your digital footprint:
Candidates posting provocative or inappropriate photos or comments (46%)
Candidates posting information about them drinking or using drugs (41%)

Candidates bad-mouthing previous employers or fellow employees (36%)

Candidates having poor communication skills (32%)
66% of hiring managers said they would hold poor spelling and grammar against candidates.

Candidates posting discriminatory comments related to race, gender, religion, etc. (28%)

Candidate's screen name was unprofessional (21%)
All facts in the previous screens come from these sources:
Grasz, Jennifer. "Number of Employers Passing on Applicants Due to Social Media Posts Continues to Rise, According to New CareerBuilder Survey." Careerbuilder.com. 26 June 2014. Web. 26 Feb. 2015.
Davidson, Jacob. "The 7 Social Media Mistakes Most Likely to Cost You a Job." Time.com. 16 Oct. 2014. Web. 26 Feb. 2015.
Recruiters are watching your social media!
Duke coach David Cutcliffe: "It's happened this year and this recruiting class. It's just insane what some of them think's OK. When I know it's them and I read it and I see some of the things out there, if I'm on the road, I'll call a coach--let his high school coach know we're no longer interested."
Arkansas coach Bret Bielema said social media is now part of his standard checklist for recruits. "I distinctly remember a player last year who signed, was a big-time kid, had an interest in us, and his Twitter handle was something that I can't repeat in here. I just kind of said, 'What are we doing here? This is as obvious as it gets about what kind of thing we're dealing with here,' so we backed out altogether."
"Social media missteps can cost recruits scholarships." Fox Sports. 11 Aug. 2014. Web. 26 Feb. 2015.
Full transcript