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chrissi tschugg

on 15 September 2010

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Transcript of Ben&Jerry´s

The Story 1977 Ben Cohen and Jerry Greenfield completed a course on ice cream making from the Pennsylvania State University 1978 investment of $12,000 for an ice cream parlor in a renovated gas station in downtown Burlington, Vermont 1980 B&J started packing their ice cream in pints 1981 first B&J franchise opened 2000 B&J announced its acquisition by multinational food giant Unilever 2005 protest against opening of the Arctic National Wildlife Refuge to oil drilling by creating the largest ever Baked Alaska, which weighed 900 pounds and placing it in front of the US Capitol Building
2009 one of B&J best-selling ice creams was featured with a picture of two men getting married and rainbow in celebration of the legalization of gay marriage in Vermont Global Warming
carbon inventory that measures emissions from cow to cone
strive to reduce, re-use and re-cycle
try to offset our environmental impacts by supporting sustainability projects
How do they do? Paper Supplier
uses pulp from sustainably managed forests
certified by the Forest Stewardship Council, helping to reduce 1,000 tons of waste per year compared to our old container Waste
Methane Bio-digester puts our waste through a biological process that creates methane energy for the farmer
what is left over from is turned into comfy bedding for the cows A company, which initiates innovative ways to improve quality of life. Fair Trade Ingredients
Jerry Greenfield: "Fairtrade is about making sure people get their fair share of the pie.
committed to go fully Fairtrade across their entire global flavour range by 2013 Cage Free Eggs
well on their way to use only eggs from hens on Certified Humane cage-free farms
absorbing additional cost of cage-free eggs and give the industry a chance to expand enough to meet B&J entire demand Chocolate Fudge Brownie Ice Cream:
Brownies come from a bakery in Yonkers, New York, whose mission is to provide employment and support services to formerly homeless, low-income and disenfranchised people and their families. The Mission ? 1985 B&J Foundation to fund community-oriented projects, provided with 7.5% of the company’s annual pre-tax profits
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