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Keystone Sports Excellence

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Manitoba/Ontario Prezi

on 26 September 2018

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Transcript of Keystone Sports Excellence

Welcome!
We are not trying to create a market for your product.
Advertising
Advertising
We are trying to exploit the market that already exists and direct them to your place of business.
It's what you do when you can't see someone in person.
Advertising

How to Advertise
Why Radio?
C
r
e
a
t
i
v
e
l
y
Frequently
Frequently
Frequently
Frequently
Frequently
Frequently
frequently
frequently
frequently
frequently
Consistently
Radio is on:
In the car, at home and at work
Streaming online and on your mobile phone
It’s in stores, restaurants and at the dentists office

Radio is always accessible
Wherever You Are...
Radio is There With You!
It's Mobile!
It's Effective & Personal
Your potential customers spend more time with radio and online than any other type of local media

92% of adults listen to radio an average of 20+ hours per week

CFRY, Country 93, & Mix 96 have a personal and local connection with our audience
A Sound Partnership
How did you get here?
2016
Where are you now?
2020
Where are you going?
S.W.O.T.
Strengths:


Weaknesses:
Opportunities:
Threats:
A recent study conducted by Google (yes, Google) states that "using broadcast media (TV and Radio specifically) greatly enhances search results."

This infomation is an invaluable combination which will prove that "radio + search" is the real winning combination to drive their sales.
Nielson Report, January 2016
The average household spends $839
on recreation equipment
There are 8,091 private dwellings in
Portage la Prairie and RM.

The average household spends
$586 on footwear per year.

586 x 8,091 =
$6,788,349.00
$839 x 8,091 (private dwellings) =
Marketing Plan
270 - 30 second commercials to air
Monday - Friday, between 6am - 6pm

Keystone Sports Excellence Sports Star of the Month
April 2016 to March 2017
Campaign Breakdown
May ; Embroidery
June ; Shoe Sale
August ; Back to School
Nov/Dec ; Black Friday/Christmas
As the Title Sponsor, you will receive:
Name mentions on produced promos
Name mentions through jock talk
Your Company Logo on Mix Blog/Nomination Page

Great store location
Friendly and knowledgeable service
Expert Advice
Good selection on special categories
Lack of public awareness of products and services offered
Lack of top-of-mind
No website
Staffing
Increase awareness of products/services you offer
Increase your embroidery business
Increase your relationships with sporting organizations
Your Competition: Winnipeg, Brandon, Online Shopping, Canadian Tire, Walmart, Screen Door
$11,529,675.00
What percentage of your business is generated from footwear and
recreational equipment?
The approximate dollars spent annually on footwear and recreational equipment is...
&
$4,741,326.00
Full transcript