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bum bada buuuum.... GHANA

Final i205 presentation
by

Sasha Fainberg

on 11 December 2009

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Transcript of bum bada buuuum.... GHANA

We noticed that the mobile phone culture speaks...
but only if you're ready to listen
we found that...
the Ghanaian cultural landscape was firmly prepared for a shift in priorities
stemmed from:
seen in:
individual identity
relationships
social movements
economy
existing culture, attitudes, exchange systems (of money, ritual, values)
Mobile phones are being accessed and used by people from all walks of life
Increasingly being considered indispensable
First cell phone company:
Mobitel (1992) 19,000 mobile users...
by 2005, 3 million mobile users
Realigning hierarchies
Modes of use
Flashing
Texting

Redonomination
Economy:
small business and entrepreneurs
Redenomination
Redenomination
Redenomination
Redenomination
Redenomination
Mobile phones as
for economic empowerment
TOOLS
bigger picture
Nationwide competition
Electronic wallet
txtNpay
So, how where the cell phones allowed to speak in Ghana?
Conclusions:
pulled/resulted from this fertile ground:
Lack of citizen involvement in personal banking
Status symbol worship
Handheld bank accounts
Sugar daddy relationships
Input
Output
Centralized market economy
Cell connectivity for entrepreneurs, decentralization and empowerment
Personal status
Business access
Pretending to speak on a fake (toy) mobile phones
Carrying phones that are inoperable or that they cannot afford to load with airtime
Used as bait in benefactor relationships
Reading connections:
Overall environment change (Cell Phone and the Crowd)
Access platform (Keitai, Cyberfeminism)
Individual Identity
-Building upon the amount of media information allowed into the country, approximately 64% of the population is between 15- 60 - an age that is able to adapt to new technology quickly and an age group that is aware of social hierarchies.
- This enables the faster spread of world affairs and influence.
Western influence
Living a life of contrast

- Independence from Europe
- Communal culture: festivals, community traditions, now are stepping into different paradigm
- Western influence: education, culture, technology, language
- Speaking English makes new identity more likely to "take"
-Individuals can buy Western technologies in open air markets.
Where do the priorities lay with the individuals of Ghana?
... community consumed by mobile phones
... priorities realign in these communities
... insufficient government support means changes arise from social trends
Slum life
In 2005 an estimated 3 million Ghanaians owned cell phones
Contrast of property ownership - entry to ownership is cell phone
Cell phones bought in open air markets
Thanks to our marvelous sources...
Alzouma, Gado. Myths of digital technology in Africa.Leapfrogging development?
Southern Illinois University at Carbondale, USA. 2005. Print.

Aryeetey, Ernest. Diagnostic study of research and technology development in Ghana. Legon: Institute of Statistical, Social, and Economic Research, University of Ghana, Legon, 2000. Print.

Campion, Patricia and Wesley Shrum. Gender and Science in Development: Women Scientists in Ghana, Kenya, and India. Science, Technology, & Human Values, Vol. 29, No. 4. pp. 459-485.

Dauber, Roslyn, Cain, Melinda L. Women and Technological Change in Developing Countries
Boulder, Colorado, Westview Press for American Association for the Advancement of Science,1981.

Glotz, Peter, Stefan Bertschi, and Chris Locke, eds. Thumb culture the meaning of mobile phones for society. Bielefeld: Transcript, 2005. Print.

Hanson, Jarice. 24/7 How Cell Phones and the Internet Change the Way We Live, Work, and Play. New York: Praeger, 2007. Print.

Kuate-Defo , Barthelemy. Young People's Relationships with Sugar Daddies and Sugar Mummies: What do We Know and What Do We Need to Know? African Journal of Reproductive Health / La Revue Africaine de la Santé Reproductive, Vol. 8, No. 2 (Aug., 2004), pp. 13-37.

Lartey, Emmanuel. Technology for development: the case of a developing country, Ghana. Accra: Ghana Academy of Arts and Sciences, 2001. Print.

Rashid, Ahmed. Mobile Phones and Development.The Electronic Journal on Information Systems in Developing Countries. http://www.ejisdc.org.2009.

Ya’u, Y.Z. The New Imperialism & Africa in the Global Electronic Village. Review of African Political Economy, Vol. 31, No. 99, ICTs 'Virtual Colonisation' & Political Economy (Mar., 2004), pp. 11-29. http://www.jstor.org/stable/4006937.

Forerunning country to gain independence from Europe
Characterized as early adapters
Mobile Ghana
So, overall we see...
This is indicated from urban data collected by UNICEF
Previously disadvantaged and disconnected professionals now have access to a global network discussion via the availability of cellular technology
Let us look at the effects on:
six companies
(this is a notably negative realigning of priorities in personal relationships)
Full transcript