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Transcript of Cross-Cultural Communication
Immigration and International tourism WHY we need to understand Cultures ? Edward T. Hall’s theory of Context This relates to the framework, background, and surrounding circumstances in which communication or an event takes place High Context Cultures
Low Context Cultures High context Culture means that the social context or social environment is more important than word spoken Asia
Spain, Italy, Hungary
These cultures are collectivist, preferring group harmony and consensus to individual achievement. And people in these cultures are less governed by reason than by intuition or feelings. Words are not so important as context, which might include the speaker’s tone of voice, facial expression, gestures, posture—and even the person’s family history and status. "The most important thing in communication is to hear what isn't being said" These people are logical, linear, individualistic, and action-oriented. People from low-context cultures value logic, facts, and directness. Solving a problem means lining up the facts and evaluating one after another. Decisions are based on fact rather than intuition. Discussions end with actions. And communicators are expected to be straightforward, concise, and efficient in telling what action is expected. To be absolutely clear, they strive to use precise words and intend them to be taken literally. Low Context Culture High Context Cultures North America
A Hand Gesture in different Countries Cultures make a difference Thank You