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AIDA MODEL

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by

Candy Lau

on 29 July 2013

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Transcript of AIDA MODEL

AIDA Marketing Model
I
Invite the customers to purchase the product or service
A
A
D
What is
Grab Attention
Raise Interest
Drive Desire
Take Action
Attention
Interest
Attract the attention of
the customer
Raise customer interest by focusing on and demonstrating advantages and benefits
Desire
Convince customers that they want and desire the product or service and that it will satisfy their needs.
Action
Lead customers towards taking action and/or purchasing
A
I
D
- SEM
- WOM Marketing
- Blogger
- Official Website
B to B, C to C
Domain Hosting
Translation
HTML 5
O to O

show how the product or services will benefit him/her
- Online Shop
B to C
Loyalty program
Speed
Re-entry Method
- M-Store
- QR Code





CI Tool
- Facebook maintenance
- Facebook Fans Page set up
- WOM Marketing
- Mobile Apps
- Banner Ads
- Digital Media Buy
- Banner Design
- Facebook Ad
- Facebook Apps
Products
Products
Products
Products
CI Tool
A
WHERE people discuss
- Top websites
- Top boards
Look for Target Audience
WHICH
- Hot topic
Product is talking about that related industry

CI Tool
- Crisis Management
- CI Benchmark
- Sentiment Index
CI Tool
- Evaluation report
- Calculate ROI
- Customer Loyalty





Brand Awareness
Brand Building
Brand Strategy
E-commerce
Full transcript