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Transcript of AIDA MODEL
Invite the customers to purchase the product or service
Attract the attention of
Raise customer interest by focusing on and demonstrating advantages and benefits
Convince customers that they want and desire the product or service and that it will satisfy their needs.
Lead customers towards taking action and/or purchasing
- WOM Marketing
- Official Website
B to B, C to C
O to O
show how the product or services will benefit him/her
- Online Shop
B to C
- QR Code
- Facebook maintenance
- Facebook Fans Page set up
- WOM Marketing
- Mobile Apps
- Banner Ads
- Digital Media Buy
- Banner Design
- Facebook Ad
- Facebook Apps
WHERE people discuss
- Top websites
- Top boards
Look for Target Audience
- Hot topic
Product is talking about that related industry
- Crisis Management
- CI Benchmark
- Sentiment Index
- Evaluation report
- Calculate ROI
- Customer Loyalty