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Business at the BOP

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by

Saira Siraj

on 1 May 2013

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Transcript of Business at the BOP

Introduction to Spring Health National Level Profit seeking firm: Can build infrastructure (e.g. reaching the last mile) as an alternative to traditional government actions and aid. National Level Company Level Individual Level Profit Seeking Firm: Can increase standard of living
Disposable Income
Education
Health Wrap-up: Get your profit on at the BOP Business at the BOP Bryan Tupper
Valeria Dikovitskaya
Mujahed AlSayouhi
Saira Siraj
Lindsay Jones #1: The poor are not our target consumers.
#2: The poor cannot afford and have no use for product and services that are sold in developed markets.
#3: Focus on product innovation, not business innovation.
#4: BOP does not force us to innovate around sustainable development. Company Level Sloan, W. (2013, January 30). Spring health: How design thinking brought clean water to rural india. Retrieved from http://social.yourstory.in/2013/01/spring-health-how-design-thinking-brought-clean-water-to-rural-india/
Polak, P. (2013, January 30). Paul polak. Retrieved from http://blog.paulpolak.com/?page_id=2
Prahalad, C.K., Hart, S. L. (2000). Raising the Bottom of the Pyramid: Strategies for Sustainable Growth. Division Industrial Ecology. Retrieved March 1, 2013. from http://www.ima.kth.se/utb/mj1501/pdf/prahalad.pdf
Polak, P. (2009). Out of Poverty. Berrett-Koehler Publishers.
https://www.facebook.com/paul.polakteam References Individual Level Individual Company National Profit-seeking businesses that target the BOP are exploiting the poor. Profit-seeking firms should do business at the BOP. Agenda Benefits of doing business at the BOP
National Level
Infrastructure
Company Level
Myths about BOP (Prahallad)
Individual Level
Disposable Income
Education
Health
Full transcript