Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
You can change this under Settings & Account at any time.
Business at the BOP
Transcript of Business at the BOP
Health Wrap-up: Get your profit on at the BOP Business at the BOP Bryan Tupper
Lindsay Jones #1: The poor are not our target consumers.
#2: The poor cannot afford and have no use for product and services that are sold in developed markets.
#3: Focus on product innovation, not business innovation.
#4: BOP does not force us to innovate around sustainable development. Company Level Sloan, W. (2013, January 30). Spring health: How design thinking brought clean water to rural india. Retrieved from http://social.yourstory.in/2013/01/spring-health-how-design-thinking-brought-clean-water-to-rural-india/
Polak, P. (2013, January 30). Paul polak. Retrieved from http://blog.paulpolak.com/?page_id=2
Prahalad, C.K., Hart, S. L. (2000). Raising the Bottom of the Pyramid: Strategies for Sustainable Growth. Division Industrial Ecology. Retrieved March 1, 2013. from http://www.ima.kth.se/utb/mj1501/pdf/prahalad.pdf
Polak, P. (2009). Out of Poverty. Berrett-Koehler Publishers.
https://www.facebook.com/paul.polakteam References Individual Level Individual Company National Profit-seeking businesses that target the BOP are exploiting the poor. Profit-seeking firms should do business at the BOP. Agenda Benefits of doing business at the BOP
Myths about BOP (Prahallad)