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TRANSCULTURAL LEADERSHIP: INDRA NOOYI
Transcript of TRANSCULTURAL LEADERSHIP: INDRA NOOYI
NOOYI'S TRAITS: #1 DIVERSE GLOBAL LEADER
Global leaders are sensitive to cultural differences & appreciate people's distinctiveness
Nooyi is broad-minded and tolerant of cultural customs
Could get people to follow her to the ends of the earth
tough on herself & set high standards for everyone
Champion of corporate diversity
Respects the unique contributions individuals make
Understands the responsibility of companies
Global perspective and strategic thinking
Wednesday 5th, November, 2014
By: Neal & Monica
NOOYI TRAITS: #2 SERVANT LEADERSHIP
Focuses on followers, and the achievement of objectives are considered as subordinate outcomes
Kind & considerate
Mother figure - company is family
Goes out of her way to be visible to staff
Rapid rise from middle class background
She had good fortune to be mentored
Adopts various leadership styles
Chairman and CEO of PepsiCo
One of the most highly influenced leaders
Top 50 most powerful women
Implement, and nurture a global cultural vision
Grounded in one's own culture & have culture-general and culture-specific skills
Draws on her multicultural identity to shape PepsiCo
Appreciated its diverse range of employees
Challenged beliefs and practices
Performance with Purpose” criticised as a marketing ploy
Criticized for the way she handled issues such as the pesticide controversy
No changes in dietary habits
Condemned for the way she dealt with the global economic downturn
PepsiCo & Indra Nooyi
Competitors e.g. Coca-Cola Company (Controls 42% of the carbonated soft drinks market)
Shareholders of PepsiCo
Nooyi's leadership philosophy (5C's):
Courage & Confidence
Appropriate conduct through personal actions and interpersonal relationships
Nooyi faced ethical dilemma in 2003
PepsiCo India accused of pesticides
Use of scarce water
Adopts ethical relativism & universal standards
NOOYI TRAITS: #3 ETHICAL LEADERSHIP
Indra Nooyi & PepsiCo
Reacting to Pesticide scandal in India.
Demonstrating "Performance with Purpose"
Improved positive representation of Nooyi in media
Importance of CEO image to the public
Q1: What form of leadership style does Indra Nooyi possess?
Q2: What was Nooyi’s major initiative at PepsiCo?
Q3. Who is Pepsi’s major Competitor ?
Q4. What did Nooyi define her leadership philosophy into?
Q5. What did critics label Performance with a Purpose as?
Q6. What are the leadership qualities Nooyi possesses that make her a hybrid leader?
Q7. Critics noted that Nooyi was able to understand the culture of Pepsi, and to go on to challenge its accepted beliefs and practices in ways that were quite non-confrontational. True or False?
Q8. What was found in Pepsi’s drinks in India?
Q9. How many years was Nooyi titled as the most highly influential CEO in the world?
Q10. According to Nooyi, what was the most essential strategy to avoid corporate scandals?
Nooyi's exceptional qualities outweigh her criticisms
Nooyi must continue to improve her image as a CEO
Indra Nooyi continues to improve PepsiCo