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TRANSCULTURAL LEADERSHIP: INDRA NOOYI

BBA340
by

Neal Bent

on 8 November 2014

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Transcript of TRANSCULTURAL LEADERSHIP: INDRA NOOYI

INDRA NOOYI
NOOYI'S TRAITS: #1 DIVERSE GLOBAL LEADER
INDRA NOOYI
INTRODUCTION
GLOBAL LEADERS
TRANSCULTURAL LEADERSHIP
Global leaders are sensitive to cultural differences & appreciate people's distinctiveness

Nooyi is broad-minded and tolerant of cultural customs

Could get people to follow her to the ends of the earth

tough on herself & set high standards for everyone
Global thinker

Champion of corporate diversity

Respects the unique contributions individuals make

Understands the responsibility of companies

Global perspective and strategic thinking

$1.25
Wednesday 5th, November, 2014
By: Neal & Monica
LEADERSHIP STYLE
NOOYI TRAITS: #2 SERVANT LEADERSHIP
TRANSCULTURAL LEADERSHIP
Focuses on followers, and the achievement of objectives are considered as subordinate outcomes

Kind & considerate

Mother figure - company is family

Goes out of her way to be visible to staff

TRANSCULTURAL LEADERSHIP:
INDRA NOOYI

Rapid rise from middle class background
She had good fortune to be mentored
Adopts various leadership styles

Chairman and CEO of PepsiCo
One of the most highly influenced leaders
Top 50 most powerful women
Transcultural leader
Implement, and nurture a global cultural vision
Grounded in one's own culture & have culture-general and culture-specific skills

Draws on her multicultural identity to shape PepsiCo

Appreciated its diverse range of employees
Challenged beliefs and practices
CHALLENGES/CRITICISMS:
TRANSCULTURAL LEADERSHIP:
Performance with Purpose” criticised as a marketing ploy

Criticized for the way she handled issues such as the pesticide controversy

No changes in dietary habits

Condemned for the way she dealt with the global economic downturn
PepsiCo & Indra Nooyi
Major Stakeholders
Competitors e.g. Coca-Cola Company (Controls 42% of the carbonated soft drinks market)

Customers/Consumers

Shareholders of PepsiCo
Nooyi's leadership philosophy (5C's):
Competency
Courage & Confidence
Communication Skills
Coaching
Compass
Appropriate conduct through personal actions and interpersonal relationships

Nooyi faced ethical dilemma in 2003

PepsiCo India accused of pesticides

Use of scarce water

Adopts ethical relativism & universal standards

TRANSCULTURAL LEADERSHIP
NOOYI TRAITS: #3 ETHICAL LEADERSHIP
Indra Nooyi & PepsiCo
Conclusion
SOLUTION
Reacting to Pesticide scandal in India.

Demonstrating "Performance with Purpose"

Improved positive representation of Nooyi in media

Importance of CEO image to the public
Q1: What form of leadership style does Indra Nooyi possess?
Q2: What was Nooyi’s major initiative at PepsiCo?
Q3. Who is Pepsi’s major Competitor ?
Q4. What did Nooyi define her leadership philosophy into?
Q5. What did critics label Performance with a Purpose as?
Q6. What are the leadership qualities Nooyi possesses that make her a hybrid leader?
Q7. Critics noted that Nooyi was able to understand the culture of Pepsi, and to go on to challenge its accepted beliefs and practices in ways that were quite non-confrontational. True or False?
Q8. What was found in Pepsi’s drinks in India?
Q9. How many years was Nooyi titled as the most highly influential CEO in the world?
Q10. According to Nooyi, what was the most essential strategy to avoid corporate scandals?

PepsiCo CEO
INDRA NOOYI:
Nooyi's exceptional qualities outweigh her criticisms

Nooyi must continue to improve her image as a CEO

Indra Nooyi continues to improve PepsiCo
ACTIVITY: BINGO
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