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IMPORTANT THAN WHAT YOU SELL! " Value Is:
April , 2010
What can U do?
Kristine Chochrek, Courtney Kelleher & Cheryl Brown
"We are selling a lifestyle!" Shep THE CUSTOMER IS CHANGING ? HOW DO WE STAND OUT IN THIS LANDSCAPE?? Apple is solving problems for you
that you didn't even know you had. THE VALUE PACKAGE NAME THIS BRAND WHAT WE LEARNED EFFECTED OUR WORK:
How we think about each book
We ask better questions
Metro Team Day
How we concept game Ways other companies have demonstrated value:
provided real solutions
gave more for the money
created an amazing experience The Conundrum....
WHAT'S OUR VALUE MESSAGE? We encourage everyone to think about ways
to inpire one another and challenge the work
you do on a daily basis! Some the questions we askedwere inspired from nemoa.