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Elbta3a Business Plan

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Hagar Ibrahim

on 4 April 2015

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Transcript of Elbta3a Business Plan

Product Segmentation
Positioning Marketing S.T.P. Competitors (cc) photo by Metro Centric on Flickr (cc) photo by Franco Folini on Flickr (cc) photo by jimmyharris on Flickr (cc) photo by Metro Centric on Flickr Customer driven Marketing strategy Cairo Ages 10:16
Education Loyalty
Quality Social Class
Personality Segment Marketing Mix Concenetrated Marketing Market Positioning Together Level Type Shopping product Life Cycle of
New Product Product line
Decisions Product Mix
Decisions Brand Development Education Brand Name:
CAMP Design:
Colorful Feauters
Workshops Quality Extra Products Free After-Workshops Price Factors affecting
the price Recommended General Pricing Approach
Cost Based
Value Based
Competition Based Thank You Place For FREE Promotion GiftShops Market Research Our IDEA Workshops Summer Camps AFCA "Académie Francophone Cairote des Arts" Hathoor 5:15 years old
Abroad camps all the ages
(Science, history, Skills ) AUC Summer Youth Program (theater, film studies, ballroom dance, art, model United Nations, sports) KGC "Kids Games Camp" (Sports, arts and crafts, music and dance, puppets, storytelling, cooking) School Offers Clubs offers Having FUN Learning Market User Repeat user Some Many Few potential Visitor Ideas Big and.... ... small 8,738,578
Population in Cairo 1,379,821
10:16 Kids in Cairo 50,000,000 LE 10,000,000 LE 1,000,000 LE Mixed Camps,
And individual Workshops Themed Camps, more regular,
And Individual Workshops Themed Camps,
Individual Workshops
And Branded Products... Human Resources Finance ? Location Assets Transportation Purchasing
Staff • Artistic activities with objective to develop the talents of the kids and strength their French vocabulary.
• 4:13 years old
• (cooking, singing, drawing, drama) B. Operational Cash flow
Supermarket (Weekly) *2000LE
PlayGround (Yearly) *5000LE
Summer Camps and workshops (Monthly) *10000LE
Gasoline for Buses (Monthly) *300LE {5 Buses}
Electricity (Monthly) *1000LE
Water (Monthly) *1000LE
Events (Monthly) *1000LE
Salaries (Monthly) *150000LE {20 persons}
Labs and Computers (Yearly) *120000 Program Problems 2017 2012 Compounding Rate
(F.V.) 0 1 2 3 4 5 Year 0 = 750,250
Year 1 = 840,280
Year 2 = 941,114
Year 3 = 1,054,048
Year 4 = 1,180,534
Year 5 = 1,322,198 Interest Rate = 12% 2017 2012 0 1 2 3 4 5 Year 5 = 750,250
Year 4 = 669,866
Year 3 = 598,095
Year 2 = 534,013
Year 1 = 476,797
Year 0 = 425,712 Discount Rate
(p.v) p.v. = 425,712 f.v. = 1,322,198
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